In a controversial incident that has sparked widespread outrage online, Hélène Boudreau, a social media influencer, recently faced backlash for a video she filmed in Las Vegas where she simulated breastfeeding a friend's baby. The video, which showed Boudreau taking the baby from her friend Sania Mallory—an erotic content creator—and pretending to breastfeed, was initially shared with the caption "Sisters sharing." However, it quickly raised ethical concerns and was deemed by many as inappropriate.
Enya Jaime, a participant from the Quebec version of L’île de l’amour, was among the first to react vehemently to the video. On April 22, 2025, she posted a video expressing her disbelief and anger, stating, "I cannot be the only one who saw the video of the girl from UQAM literally assaulting a baby and finds that outrageous... It’s literally a crime." Jaime emphasized that such actions should never be justified by the consent of a baby, urging viewers to stop sexualizing breastfeeding.
The public reaction was swift and intense, with numerous internet users expressing their indignation in the comments section of the video. Many viewers suggested that Boudreau should remove the video, which she initially did, only for it to reappear later that same day. The re-uploaded clip continued to draw ire, with commenters labeling the act as indecent and raising concerns about the implications of using a baby in such a manner.
One user on a Reddit thread remarked, "Sexualizing a baby like that should be considered juvenile pornography. Disgusting," while another mother shared her distress, stating, "For me, it’s abuse. Plain and simple. We’re putting a breast in the mouth of a child who isn’t his mother’s and has no nutritional or comforting function for him. It’s absolutely unacceptable and it disgusts me to the highest degree." This sentiment resonated with many, highlighting the ethical dilemmas surrounding the video.
In response to the outrage, Boudreau later took to social media to justify her actions. She acknowledged that the video was in poor taste and admitted that it had been archived following the backlash. However, she insisted that the controversy stemmed more from public perception than from any malicious intent behind the video. Boudreau stated, "There was no intentional sexualization of breastfeeding, and neither my sister nor I wanted to shock anyone. This scene was meant to be in a 'family' spirit, where everything is shared among friends."
Despite her explanations, many remained unconvinced. Boudreau attempted to distance the video from any promotion of adult content, asserting that it had no connection to her or Mallory's work in the adult industry. She further criticized the public's reaction as excessive, questioning the legitimacy of some comments from other creators in the adult content space.
Hélène also expressed disappointment over the perceived lack of solidarity among creators, emphasizing that she has always respected the boundaries of her peers. She called for a more tolerant understanding of different perspectives, recognizing that everyone has their own limits regarding what is acceptable.
The incident has raised broader discussions about the ethics of content creation and the responsibilities that come with social media influence. As influencers often walk a fine line between provocation and respect, this incident serves as a stark reminder of the potential consequences of crossing that line. The debate continues to unfold as more voices join in, reflecting the complexities of modern social media culture.
As the public discourse evolves, it will be interesting to see how Boudreau navigates the fallout from this incident, especially in light of her recent collaboration for a new beverage, which now faces scrutiny due to the controversy surrounding her actions. This situation not only highlights the power of social media to amplify voices of dissent but also underscores the need for influencers to consider the implications of their content more carefully.
With the outrage still fresh and the conversation ongoing, many are left to ponder the ethical boundaries of social media content and the responsibilities that come with it. As society grapples with these issues, it remains to be seen how this incident will impact Boudreau's career and the broader influencer landscape.
