Blue Moon, the well-known beer brand under Molson Coors, has taken a bold step by launching its first-ever celebrity partnership, starring comedian and Saturday Night Live Weekend Update anchor Colin Jost. The campaign, titled “Nothing Outshines a Blue Moon,” is not just a fresh marketing move but a creative collaboration that taps into Jost’s signature wit and charm, aiming to brighten up the beer’s image and connect more deeply with consumers.
Part of Blue Moon’s broader “Made Brighter” platform, the campaign showcases a series of clever commercials co-created by Colin Jost himself, alongside his production company No Notes and the creative agency adam&eveDDB. This partnership marks a notable moment for the brand, which has historically relied on its iconic orange garnish and refreshing citrus flavor to stand out in the crowded beer market.
The campaign kicks off with the spot “Orange & Son,” where Jost encounters two talking oranges at a bar, a playful nod to Blue Moon’s signature orange garnish. The surreal yet humorous scenario brings the brand’s identity to life in a way that feels both smart and entertaining. Colin also stars in the second commercial, “Zoom In,” where the spotlight hilariously shifts away from him to the beer itself, underscoring the campaign’s message that nothing—even a renowned comedian—can outshine a Blue Moon.
“We are beyond excited to work with Colin, his signature wit and charm pair perfectly with Blue Moon,” said Courtney Benedict, Vice President of Marketing for Above Premium Beer at Molson Coors Beverage Company. Benedict emphasized that Jost’s role as co-creator helped infuse the ads with a unique comedic touch, making each perfectly garnished pour stand out.
Chaka Sobhani, global president and chief creative officer at DDB Worldwide, echoed this enthusiasm, highlighting the shared passion for “smart, surprising ideas” between Blue Moon and Jost. “It was an absolute delight collaborating with Colin Jost and No Notes to bring his hilarious and snap sharp sense of comedy to life,” Sobhani said. “From talking fruit to Colin fighting the beer to be the star of his first Blue Moon commercial, we hope this campaign will tickle the funny bone and let the brand’s personality shine through.”
The commercials are set to air across national television, social media platforms, and streaming services, accompanied by high-impact social assets featuring Blue Moon Belgian White Belgian-Style Wheat Ale and Blue Moon Light. This multi-channel approach aims to maximize reach and engagement, especially among younger audiences who appreciate humor and authenticity in advertising.
To celebrate the launch, Colin Jost took on a unique role beyond the screen: he served as a bartender for one night at Jody’s Club Forest in Staten Island, New York—his hometown—pouring Blue Moon beers for guests. This event on June 24, 2025, was part of the “Nothing Outshines a Blue Moon” campaign’s experiential efforts, with Jost personally picking up the tab at some of his favorite Staten Island bars starting at 6 p.m. ET. He also made appearances at local spots, adding a personal touch and a dash of humor to the festivities.
Jost’s involvement goes beyond mere endorsement; his production company No Notes co-produced the commercials alongside Omnicom Studios and SMUGGLER, with Benji Weinstein directing the spots. This level of creative input signals a deep commitment from both the celebrity and the brand to craft a campaign that feels genuine and engaging.
Blue Moon’s embrace of humor and a celebrity partner comes at a pivotal time for Molson Coors. Earlier this year, the company launched Blue Moon Extra, a canned product targeting the convenience store market, as part of efforts to boost the Blue Moon family amid a challenging market environment. Molson Coors reported an 11.26% revenue drop in the first quarter of 2025, underscoring the need for innovative marketing strategies to regain momentum.
In addition to the commercials, Blue Moon has been reinforcing its branding through creative partnerships, such as the recent collaboration with Eos to produce a limited-edition Valencia Orange Lip Balm, further highlighting the iconic orange motif that defines the beer’s identity.
The “Nothing Outshines a Blue Moon” campaign cleverly leverages the brand’s heritage while injecting fresh comedic energy through Jost’s involvement. By combining traditional elements like the orange garnish with modern storytelling and celebrity collaboration, Blue Moon aims to brighten up not just moments but also its position in the competitive beer market.
As the campaign rolls out across multiple platforms and brings Jost directly to fans in his hometown, it exemplifies a strategic blend of humor, authenticity, and community connection. Whether it’s through surreal conversations with talking oranges or a beloved comedian pouring beers at a local bar, Blue Moon is making it clear: sometimes, a perfectly garnished beer is all you need to shine.
