Coles is casting a spell over shoppers across Australia with the launch of its new Harry Potter Magical Discs, offering fans and families alike the chance to collect and play with their favorite characters from the Wizarding World. This exciting initiative, launched on January 22, 2025, recalls the nostalgia of the 90s collectible craze but with a modern twist.
For every $30 spent at Coles supermarkets, customers can collect one 2-disc pack, bringing beloved characters such as Harry Potter, Hermione Granger, Ron Weasley, Professor Dumbledore, and even Lord Voldemort right to their homes. With 72 different discs available, including four special editions and one rare disc, there’s plenty for collectors to look forward to. But it’s not just about collecting; these discs come with various ways to play, fostering hours of magical fun through gameplay options like Dueling Games, Stack 'em & Whack 'em, and Collect & Connect.
Amanda McVay, Chief Customer Officer at Coles, expressed excitement about the initiative, stating, "We’re thrilled to offer our customers a truly spellbinding experience with our Magical Disc collection. It’s a perfect mix of fun and collectability, bringing the magic of Harry Potter to everyday life. Whether you’re a Gryffindor, Slytherin, Hufflepuff, or Ravenclaw, there’s something for everyone to enjoy." Her comments reinforce the family-friendly aspect of the launch—encouraging kids not just to collect but also to engage with the characters they love.
Reflecting on childhood nostalgia, the discs are reminiscent of Tazos, the collectible disc craze from the 90s, which children used to trade and spin during recess. Now, children have the opportunity to enjoy similar experiences with these Harry Potter-themed collectibles, engaging them with both the fun of the franchise and the joy of trading among their peers.
Alongside the collectible discs, Coles is introducing the Hogwarts Fresh Food Challenge, aiming to inspire children to eat more fresh fruits and vegetables. McVay noted, "The Hogwarts Fresh Food Challenge is all about casting a spell on eating more fresh fruit and vegetables and inspiring kids to enjoy their two and five serves in a fun way." This initiative adds an educational component to the overall experience, helping families to engage creatively with healthy eating.
Through this challenge, families can earn points for their chosen Hogwarts house by eating various fruits and vegetables, with each item having its own point value. The house accumulating the most points by the end of the challenge will win the coveted House Cup, allowing children to delightfully compete and learn about the benefits of healthy eating.
Andrew Bromell, Vice President of Warner Bros. Discovery Global Consumer Products ANZ, shared his enthusiasm for the collaboration, stating, "We are so excited to be bringing the Harry Potter franchise back to Coles… where the whole family can enjoy the magic." This partnership reinforces the emphasis on community and family engagement, creating a memorable experience for both fans young and old.
Customers can also look forward to additional opportunities to collect by purchasing select products during their shopping trips, scoring bonus packs as they shop. With 72 discs to collect, including various gameplay options, the excitement around Coles’ Harry Potter Magical Discs offers not just collectible fun, but also reinforces the joy of family bonding over shared interests.
For those anxious about the environment, the discs are eco-friendly, being made from FSC-certified cardboard which is fully recyclable. This aspect of the launch highlights Coles’ commitment to sustainability, allowing parents to feel good about their purchases and the messages being delivered to the younger generation.
Families eager to get involved can head to their nearest Coles supermarket or shop online to participate in all the magical fun the launch has instilled. Whether to collect the discs, engage in friendly competition through the Hogwarts Fresh Food Challenge, or simply enjoy the charm of the Harry Potter universe, Coles is providing families with a sprinkling of magic.
The combination of collectible fun and promoting healthy lifestyles carries forward Coles’ dedication to enriching their customers' shopping experience. With the launch of Harry Potter Magical Discs, kids and parents alike can enjoy the enchanting world of magic and health right from their local supermarket.