Coach, founded in 1941, is set to launch its vibrant "Sakura Collection" this Spring, inspired by the delicate beauty of cherry blossoms. The limited-edition eyewear features stunning optical and sunglass frames, reflecting the brand's signature New York-style spirit and pushing boundaries of modern fashion.
This exclusive collection is set to be modeled by actresses Neru Nagahama and Moka Kamishiraishi, both renowned for their versatile talents. The eyewear will be priced from ¥20,680. The actresses embody the essence of what the collection stands for: hope, beauty, and freedom. Moka shares, "Hearing 'sakura' makes me feel giddy. I want to wear this with someone and enjoy sakura season." Their collaboration with Coach serves as both a nod to tradition and a step toward contemporary aesthetics.
Reflecting on their careers, the two actresses draw parallels between their journeys and the resilience symbolized by the cherry blossom. Nagahama states, "I feel like the clear cherry blossom color opened up new doors for me," signaling her intent to embrace new experiences and styles. Both women have flourished since graduation from their respective idol groups—Nagahama from Keyakizaka46, and Kamishiraishi after winning accolades at young ages.
To celebrate the launch, Coach will host pop-up events across four cities—Osaka, Kagoshima, Hokkaido, and Aichi—between April 4 and May 6, 2025. This series of events aims to connect communities with the beauty of cherry blossoms and the innovative designs of the collection. Attendees can expect not only to view the collection but also receive exclusive sakura-designed boxes and shopping bags as part of their purchases.
While the Sakura Collection reflects the beauty of spring, Nagahama and Kamishiraishi each bring their unique narratives, enhancing the collection's cultural significance. Nagahama, who has recently become active as the support ambassador for the Deaflympics, is also learning sign language, demonstrating her commitment to inclusivity and social causes.
At the international sports competition for the hearing impaired, set to take place for the first time in Japan this November, she has been vocal about the importance of communication. "Learning sign language has broadened my horizons. I realized during interactions with deaf athletes how isolated they might feel at times. I want to make sure every athlete feels supported," she explains.
This newfound perspective has not only shaped Nagahama's personal growth but also redefined her view of accessibility and kindness within her community. She emphasizes the beauty of inclusion, stating, “I think it’s wonderful if I can create a comfortable world with myself and those around me by recognizing myself.”
Each component of the Sakura Collection—frames, designs, and the events—seeks to embody the smooth, blooming essence of cherry blossoms, illustrating strength and beauty. With frames adorned with soft pinks and delicate gold logos, they are not just accessories but statements about diversity and harmony.
Reader responses have been enthusiastic, as fans appreciate the synergy between the actresses and the fashionable intentions of Coach. With their mutual respect and admiration for community values, Nagahama and Kamishiraishi are positioned as icons of modern grace, leading campaigns toward shared experiences and personal discoveries.
The upcoming pop-up events are set not only to showcase the latest fashion but also to engage the public, fostering connections through style. Both actresses have openly expressed their excitement about attending these events, where they hope to meet fans face-to-face and share their stories.
This project is about more than just eyewear; it’s about encouraging newer generations to appreciate culture, art, and the connection it brings among individuals.
With cherry blossoms as the backdrop of the collection's inspiration, Coach is not only launching eyewear but also deepening cultural narratives through fashion. It ties back to the freedom mirrored by both the actresses and the delicate cherry blossoms, representing perseverance, beauty, and liberation.
This Spring, as the cherry blossoms bloom, let it also be a reminder of the beauty within the passage of time and the people who shape the moments we cherish.
With every purchase from the Sakura Collection, consumers take home more than stylish frames—each piece is filled with meaning, from the heart of New York style to the delicate elegance of cherry blossoms, encouraging every wearer to embrace their individuality and find beauty within themselves.
Overall, the Sakura Collection invites patrons to witness and participate in the interplay of nature and style, echoing timeless values of community, strength, and positivity.
Join Coach and immerse yourself in this limited collection, and partake in the festivities across Japan this Spring! See you there!