The travel and tourism industry is experiencing significant growth and innovation, marked by new marketing strategies rolling out across operator networks. One such operator making waves is Classic Collection, which has garnered tremendous feedback from travel agent partners about its new 'lift and shift' social media marketing tool. This new initiative aims to assist agents in highlighting available deals to their clients efficiently.
The innovative marketing tool delivers regular daily static and video content directly to agents' Facebook pages and WhatsApp channels. With just one click, agent partners can download engaging content, customizing it with their own contact details before sharing it on their platforms. Notably, Manisha Blair, the Trade Marketing and Engagement Manager at Classic Collection, expressed her excitement, stating, 'We’re excited with the feedback and engagement from our travel agent partners who’ve welcomed our latest marketing initiative which landed on the first week of peaks.'
Within just the first 24 hours of the tool’s launch, more than 100 agents engaged with the initiative, showcasing some of the thousands of competitively priced online bookable package holidays. The operator focuses on targeting regional departures, trending destinations, and hotels, which assists agents by spotlighting packages with pricing advantages from split-leg low-cost airlines.
To build upon its offerings, Classic Collection is also collifying handcrafted itineraries, such as multi-centre trips, island-hopping experiences, and small ship cruising routes, significantly amplifying the variety of deals accessible for both agents and their customers. Blair concluded, 'A huge amount of traction from our agent partners has resulted in a very promising start to our peaks campaign. Agents have told us they ‘absolutely love’ the content, find it ‘really cutting through’ with their customers, ‘making their lives easier’ and ‘driving a lot of enquiries’.'
Shifting gears to international destinations, the buzz surrounding the film “Mufasa: The Lion King” is expected to translate directly to increased safari bookings, especially to East Africa. Bushtops Camps, located within the picturesque Serengeti, is marketing its unique sundowner experience on Simba Rock—a spot synonymous with breathtaking views of the sprawling plains below.
With the renewed excitement for the Lion King storyline, Bushtops Camps is inviting travel enthusiasts to add the Serengeti Bushtops to their 2025 travel bucket list. This destination not only offers front-row seats to the dramatic wildlife migration but promises the quintessential experience of watching the sun set over the savanna. The associated tagline is quite fitting: 'experience the elation of a safari sundowner on Simba’s Rock.'
Similar to the film’s narrative, which is rooted deeply within the Savannah ecosystem, the real-life experience at Serengeti Bushtops features snug seating with views over the plains, providing visitors prime opportunities for wildlife spotting. Of course, potential travelers should be mindful of the competition; local lion prides also enjoy lounging at this stunning vantage point, effectively maintaining their right of way and enhancing the safari experience.
The increasing synergy between pop culture and the travel industry highlights the potential for creativity and innovation to meet consumer desires. Combine this with agents now equipped with sophisticated marketing tools, and it’s clear the prospects for travel experiences are soaring. With the combination of Classic Collection’s new marketing campaign and the thrill of safari adventures tied to “Mufasa: The Lion King,” travelers can expect thrilling new journeys on the horizon.