Leading luxury fragrance and beauty retailer City Perfume has made a significant move by appointing 100% Digital as its exclusive digital marketing agency. This partnership, announced on March 17, 2025, aims to strengthen City Perfume’s online presence and drive growth within the increasingly competitive e-commerce sector.
100% Digital will undertake the management of City Perfume's entire digital ecosystem. This includes several responsibilities such as programmatic media buying to leverage advanced audience targeting and maximise ad efficiency. They will also handle Google Ads to increase visibility and boost conversion rates, as well as implement SEO (Search Engine Optimisation) strategies aimed at enhancing organic search rankings to drive sustainable traffic and raise brand awareness.
Beyond these initiatives, the agency will develop personalised, data-driven email marketing campaigns to engage customers and improve retention rates. Social media will also play a significant role, with 100% Digital executing impactful advertising strategies across key platforms.
Thierry Naboulsi, CEO of City Perfume, expressed the significance of this partnership, stating, “With more customers discovering and purchasing luxury beauty products online, investing in a sophisticated digital strategy is capital. 100% Digital brings a data-driven approach and deep expertise in performance marketing, which will help us to improve our customer experience and expand our reach meaningfully.”
Ben Mulcahy, the founder of 100% Digital, echoed these sentiments, noting, “City Perfume is a brand with globally recognised products, a strong heritage and solid growth targets. We’re excited to collaborate on a strategy not only to strengthen their digital footprint but also to deliver real business impact. Our focus will be on refining their digital channels to create a seamless and engaging experience for their customers.”
The collaboration highlights City Perfume’s unwavering commitment to innovation and customer-focused growth, ensuring it remains at the forefront of the fragrance and beauty industry. With rising trends indicating increasing online shopping behaviour, this strategic partnership is poised to deliver meaningful advancements for both City Perfume and its customers. By enhancing its digital marketing strategies, City Perfume is not just preparing to meet current market demands but is also asserting its place as a leader within the industry.
Through this partnership with 100% Digital, City Perfume aims to consolidate its operations and reinforce its market position, ensuring it meets the expectations of its growing customer base who are increasingly turning to online shopping for luxury beauty products. With experts at hand focusing on high-performance marketing practices, City Perfume is ready to navigate the digital space effectively.