Cinemark has launched its much-anticipated 'Cinema Week' promotion, bringing movie lovers across Brazil the chance to enjoy films at unbeatable prices. From February 6 to 12, 2025, the popular cinema chain is offering tickets for just R$10 for standard 2D, 3D, and XD screenings, with Prime showings priced at R$20.
This price reduction arrives at the perfect moment, coinciding beautifully with the lead-up to the Oscar awards, providing enthusiasts not only the opportunity to watch their favorite flicks but also to catch up on films nominated for this prestigious accolade.
Movies on the lineup include major titles like Sonic 3, Mufasa – The Lion King, Acompanhante Perfeita, and Ainda Estou Aqui, promising to captivate viewers of all ages and tastes. The promotion benefits those interested not just in blockbuster hits but also exclusive local productions, highlighting the richness of Brazilian cinema.
This initiative is part of the 'Semana do Cinema', conceptualized by the Federação Nacional das Empresas Exibidoras Cinematográficas (FENEEC) and supported by the Associação Brasileira das Empresas Exibidoras Cinematográficas Operadoras de Multiplex (ABRAPLEX). Notably, the promotion encompasses all participating cinemas across the country, including renowned chains like IMAX and Cinépolis, ensuring widespread access for filmgoers.
Families are particularly catered to during this week, as children's films such as Chico Bento e a Goiabeira Maraviósa and Paddington: A Forest Adventure will grace the screens, allowing parents to treat their children to cinematic adventures without breaking the bank.
Vinícius Porto, Cinemark's Director of Marketing and Clients, expressed excitement about this year's event. "Para a Cinemark, é um privilégio participar da Semana do Cinema e poder atender a tantos brasileiros que buscam os melhores filmes nas melhores salas de cinema do país," he stated, emphasizing the campaign's significance.
Along with ticket promotions, the Cinema Week will feature special deals at Cinemark's snack bar. Patrons can grab combos offering small popcorn and drinks at reduced prices, making it even easier to indulge during their cinema experience. For example, an individual combo consisting of one small popcorn and one small drink will cost R$29, allowing guests to enjoy refreshments without straining their budget.
The significance of this initiative can't be overstated; it prides itself on enhancing cultural access and celebrating the magic of cinema during one of the industry’s most exciting seasons. According to Cinemark, this is the first 'Semana do Cinema' of 2025 and is set to bolster attendance with its affordable prices, ensuring no one misses out on the big screen experience.
The promotion runs daily through February 12, from morning until evening, ensuring all audiences can partake, including weekends—though pre-screenings and exclusive events are not included. The simplicity and broad appeal of this promotion will hopefully draw larger crowds during the festivities, as cinemas continue to recover post-pandemic.
Filmmakers and artists, particularly those within the Brazilian film industry, anticipate this campaign to not only increase viewership but also to stimulate discussions about films currently shown. This could pave the way for even more elaborate events focusing on Brazilian filmmaking, thereby enhancing its visibility.
Potential moviegoers can check the Cinemark website for complete details about the film timings and to plan their week accordingly. There, fans can also find information on special offers available at the snack bar, enhancing their visit to the cinema.
With such compelling deals and an impressive lineup, Cinemark's 'Semana do Cinema' offers something for everyone, and its timing - just as awards season heats up - is the cherry on top. Don’t miss the opportunity to catch these films at prices like never before!