Hong Kong and Wall Street are witnessing a fresh wave of innovation as two major players—Chow Tai Fook Jewellery Group and WisdomTree—make bold moves into the world of digital assets and tokenized finance. These developments, announced on September 13, 2025, mark a significant shift in how traditional firms are embracing blockchain technology and digital finance, signaling a new era for investors and consumers alike.
Chow Tai Fook, a household name in luxury jewelry and a symbol of Hong Kong’s business heritage, has acquired a 15% stake in Going Securities, a licensed financial company operating under the strict oversight of Hong Kong’s Securities and Futures Commission (SFC). This move, as reported by Coinfomania, isn’t just about diversifying revenue streams—it’s a calculated leap into the burgeoning digital finance and Web3 sectors. The investment is part of a broader strategy to blend traditional corporate resources with cutting-edge digital financial infrastructure and regulatory compliance.
Going Securities isn’t your run-of-the-mill brokerage. Armed with multiple SFC licenses—Type 1, 2, 4, 5, and 9—it can offer securities trading, futures contracts, advisory services, and asset management. The firm also plays a leadership role as Vice President of the Hong Kong Web3.0 Standardization Association, collaborating with industry heavyweights like HashKey and NetEase. For Chow Tai Fook, this partnership provides a springboard into regulated digital finance, leveraging Going Securities’ robust compliance and innovation credentials.
The deal is further bolstered by a joint investment: Weifutong Technology, a subsidiary of Huafeng Superfiber, has secured an 18% stake in Going Securities. According to Coinfomania, this coalition merges mature resources from diverse sectors, such as cross-border payments, precious metals, and traditional financial markets, with fintech expertise. All parties have finalized the agreement and completed payments, underscoring their commitment to the venture.
Chow Tai Fook’s ambitions go beyond simply dipping a toe into the digital waters. The company envisions a future where its extensive experience in precious metals, currency management, and international trade converges with the digital prowess of Going Securities. The goal? To create a bridge between traditional and digital assets, paving the way for offerings like tokenized assets, digital gold trading, and blockchain-powered cross-border payment solutions—services that could fundamentally reshape the landscape for Hong Kong’s investors and businesses.
The timing of this move is no accident. Hong Kong has been aggressively positioning itself as a global hub for digital finance, rolling out new licensing regimes for cryptocurrency exchanges and actively encouraging innovation in blockchain-based financial services. By entering the market at this critical juncture, Chow Tai Fook is betting on a long-term transformation of the region’s financial ecosystem. As the company itself describes, this is “a cornerstone of our long-term digital finance strategy,” with an unwavering focus on compliance, resource integration, and sustainable growth.
Meanwhile, across the Pacific, another milestone unfolded as WisdomTree, a prominent asset manager, launched the WisdomTree Private Credit and Alternative Income Digital Fund (CRDT). This tokenized private credit fund, as detailed by Bloomberg and industry reports, tracks a basket of 35 publicly listed closed-end funds, business development companies, and real estate investment trusts. The fund stands out for its accessibility, requiring a minimum investment of just $25 and offering redemptions within two days—a sharp contrast to the high barriers and illiquidity often associated with private credit markets.
Will Peck, head of digital assets at WisdomTree, explained the motivation behind the launch: “It’s really about bringing the asset class to a whole universe of different investors.” The fund builds on WisdomTree’s earlier efforts, including a 2021 ETF tracking the same benchmark, and joins a growing suite of tokenized investment vehicles that the firm has rolled out—ranging from money market funds to fixed-income securities and equities.
This isn’t just a one-off experiment. WisdomTree’s initiative is part of a broader trend among major asset managers to tokenize traditional investment products. BlackRock, for example, manages a $2 billion tokenized money market fund, while Fidelity and VanEck have also launched blockchain-based investment vehicles. According to Bloomberg, these moves reflect a growing acceptance of tokenization in mainstream finance, even though the market for such products remains small compared to the trillions locked up in conventional ETFs and mutual funds.
The rise of tokenized funds is closely linked to the explosive growth of private credit—loans originated outside traditional banks—as investors hunt for yield in a challenging economic environment. By leveraging blockchain technology, asset managers like WisdomTree are able to offer greater transparency, faster settlement, and lower minimums, opening up once-exclusive asset classes to a broader swath of investors. As Peck noted, “bringing the asset class to a whole universe of different investors” is a key part of the strategy.
Both Chow Tai Fook’s and WisdomTree’s announcements highlight a broader shift in the financial world. Traditional giants, once wary of digital assets, are now embracing regulated, blockchain-based solutions as a way to future-proof their businesses and tap into new markets. For Chow Tai Fook, the partnership with Going Securities is not a speculative foray into crypto hype, but a carefully constructed, compliant entry into digital finance. The company is positioning itself as a trusted bridge between the old and the new, leveraging its reputation for reliability and quality to win over customers in a rapidly evolving sector.
For WisdomTree, the focus is on democratizing access to sophisticated investment strategies, using blockchain to break down barriers and streamline processes. The low minimum investment and speedy redemption process of the CRDT fund are designed to appeal to both retail and institutional investors seeking alternatives to traditional banking and investment products.
Of course, challenges remain. The tokenized funds market, while growing, is still a fraction of the size of traditional finance, and regulatory uncertainties persist in many jurisdictions. But as Hong Kong’s example shows, proactive regulation and industry collaboration can create fertile ground for innovation. The city’s new licensing regime for crypto exchanges and its encouragement of blockchain-based financial services have made it a magnet for both startups and established players seeking a regulated environment.
As digital assets and tokenization continue to gain traction, the moves by Chow Tai Fook and WisdomTree could prove to be bellwethers for the industry. Their willingness to invest in compliance, infrastructure, and customer trust may set the standard for others to follow. For investors, the message is clear: the lines between traditional and digital finance are blurring—and the opportunities are just beginning to unfold.
The convergence of legacy expertise with digital innovation is reshaping finance in real time, giving both seasoned players and newcomers a stake in the future of money.
