Chipotle Mexican Grill is once again gearing up for National Burrito Day, celebrated on April 3, 2025, by reviving its popular Burrito Vault game. This year, the fast-casual chain is offering fans more than just a chance to enjoy their favorite burritos; they can also win a share of over $1 million in prizes. The Burrito Vault game, which was a massive hit last year, will run from March 31 at 9 a.m. ET through April 2 at 11:59 p.m. ET, and is exclusively available to Chipotle Rewards members in the U.S. and Canada.
As part of the festivities, Chipotle is giving away 157,500 Buy-One-Get-One (BOGO) entrée codes. Players must visit UnlockBurritoDay.com to participate, where they will have to guess the exact combination of ingredients for a burrito. The first 2,500 Chipotle Rewards members to unlock the vault each hour will win prizes, including BOGO codes and the coveted "Burritos for a Year" prize for the first player to crack the code.
Chris Brandt, Chipotle's Chief Brand Officer, highlighted the game’s success in previous years, noting, "Last year, our Burrito Vault drove unprecedented fan engagement that resulted in our highest digital transaction day of all time. Now, we are giving them another chance to crack the code and score more free burritos." In 2024, the Burrito Vault saw over two million plays, with prizes claimed in under 20 minutes, showcasing the game's popularity among burrito enthusiasts.
The Burrito Vault game is not just about winning; it also taps into the cultural obsession with food-related challenges, similar to popular games like Wordle and viral TikTok challenges. Players have four attempts each hour to guess the correct burrito order, ingredient by ingredient. If they miss out on the BOGO codes, they can still earn 25 rewards points for each successful unlock attempt, ensuring that no one walks away empty-handed.
On National Burrito Day itself, Chipotle is also extending a special offer of $0 delivery fees for Rewards members. To take advantage of this deal, customers can place orders through Chipotle.com, Chipotle.ca, or the Chipotle app using the code DELIVER. This promotion aims to enhance the celebratory nature of the day while encouraging members to indulge in their favorite burrito creations.
National Burrito Day, observed annually on the first Thursday of April, is a nationwide celebration honoring one of the most beloved Mexican-inspired dishes. It allows burrito lovers to indulge in their favorite stuffed tortilla creations, filled with classic ingredients like seasoned meats, rice, beans, and modern twists featuring plant-based proteins. Restaurants and retailers across the country mark the occasion with special promotions, discounts, and exclusive menu items, making it a highly anticipated event for both casual diners and dedicated foodies.
Chipotle has embraced this holiday for years, using it as an opportunity to launch promotions, limited-time menu items, and community initiatives. Other Mexican food chains in the U.S. also celebrate National Burrito Day with great deals, including BOGO burritos at Moe’s Southwest Grill and Baja Fresh, free burritos at Qdoba, and various offers at Taco Bell.
As the excitement builds for National Burrito Day, Chipotle fans are encouraged to log on daily to take their shot at winning free burritos. With over 53 fresh ingredients and more than one billion possible burrito combinations, the Burrito Vault game promises to be an engaging and rewarding experience for all participants.
For those looking to join in on the fun, signing up for Chipotle Rewards is simple. Users can visit Chipotle.com or download the Chipotle app to create a rewards account by providing basic information like name, email, and phone number. Once enrolled, members earn 10 points per $1 spent in-store, online, or via the app, which can later be redeemed for free menu items and exclusive deals.
As Chipotle prepares to celebrate National Burrito Day, the company is not only focusing on customer engagement but also navigating the challenges of rising food costs and changing consumer habits. Despite recent claims of financial struggles circulating on social media, Chipotle has reassured its customers that it remains strong and committed to its community.
With the Burrito Vault game set to kick off, fans can look forward to a thrilling experience filled with chances to win, delicious food, and the joy of celebrating one of America’s favorite meals. So, mark your calendars for April 3, and get ready to guess your way to burrito bliss!
