Friday the 13th is often seen as a day of bad luck, but for Chipotle fans, June 13, 2025, promises to be a day of celebration and tasty perks. The popular Mexican grill chain is turning the traditionally unlucky date into a festive occasion by launching a unique buy-one-get-one-free (BOGO) entrée deal for customers who are "tatted like a Chipotle bag." This special promotion runs from 3 p.m. to 4 p.m. local time and is available at 13 select Chipotle locations across the United States.
The phrase "tatted like a Chipotle bag" has an interesting backstory. It refers to people covered in text-based tattoos, reminiscent of the distinctive line-drawing artwork found on Chipotle's iconic takeout bags. The meme gained widespread attention in 2019 after Maroon 5's lead singer Adam Levine's shirtless Super Bowl halftime performance sparked online jokes comparing his tattoos to the Chipotle bag design. Since then, the phrase has become a playful way to describe tattoo enthusiasts with similar ink styles.
To qualify for the BOGO offer, customers must show up at participating Chipotle restaurants with permanent tattoos, temporary tattoos, or even hand-drawn Chipotle-related designs. The deal is limited to one per tattooed customer and is valid for dine-in only during the specified hour. In addition, customers who purchase a regular-priced entrée during this time at 13 select locations will receive a free sheet of temporary Chipotle-inspired flash tattoos, while supplies last.
These 13 lucky locations span the country and include cities such as Atlanta, Austin, Chicago, Columbus, Denver, La Jolla, Miami, New York, Portland, Philadelphia, San Francisco, Scottsdale, and Las Vegas. For example, the Austin location at 801 Congress Avenue is among the participating stores, offering fans in Texas a chance to partake in the festivities.
Chipotle’s Vice President of Brand Marketing, Stephanie Perdue, explained the inspiration behind the campaign: "On the biggest day of the year for tattoos, we are honoring our bold superfans who have artwork reminiscent of the designs on Chipotle's takeout bags. Fans who aren't ready to embark on their permanent tattoo journey can try out our 13 new temporary designs and enjoy a BOGO entrée." This statement highlights the brand’s commitment to engaging with its devoted customers in a fun and meaningful way.
The temporary tattoo collection features 13 unique designs inspired by Chipotle’s recognizable elements, including its fresh ingredients, the signature black fork, water cups, and the slogan "Chipotle is my life." This first-ever collection of brand-themed temporary tattoos offers a playful nod to the company's identity and its passionate fanbase.
But the excitement doesn’t stop there. Just a few days later, on June 17, 2025, Chipotle will launch its first new dip in five years: Adobo Ranch. This new offering marks the brand’s latest culinary innovation since introducing Queso Blanco in February 2020. Adobo Ranch is crafted with real ingredients, blending adobo pepper, sour cream, herbs, and spices to create a smoky, spicy twist on the traditional ranch dip.
The dip will be available at all Chipotle locations across the U.S. and Canada starting June 17. Chipotle Rewards members will enjoy early access to a free side of the Adobo Ranch dip on launch day, provided they enroll by 11 p.m. local time on June 16. New members who join the rewards program by that deadline will also receive a complimentary serving of guacamole, adding even more value to the launch.
Friday the 13th has long been a significant day in tattoo culture. Historically, sailors in the 1800s would tattoo the number 13 on themselves to ward off bad luck, turning superstition on its head. This tradition has evolved into a popular day for tattoo shops to offer specials and flash sheets—pre-designed small tattoos that can be quickly applied. Chipotle’s promotion cleverly taps into this cultural moment, merging it with its brand identity to create a memorable experience for customers.
The BOGO deal is limited to one free menu item per tattooed customer during the one-hour window and is subject to availability. The 13 participating locations are carefully selected to cover a broad geographic range, ensuring fans in various regions can join in the fun. For those in Florida, although not part of the tattoo giveaway locations, the state boasts 267 Chipotle restaurants, providing ample opportunities to enjoy the new Adobo Ranch dip and other menu items.
This campaign showcases Chipotle’s innovative approach to marketing by blending internet culture, tattoo traditions, and food promotions. It’s a savvy move that rewards loyal customers and invites new ones to engage with the brand in a fresh and exciting way. Whether you’re sporting a permanent tattoo, a temporary design, or just want to try the new dip, Chipotle is offering plenty of reasons to celebrate this Friday the 13th.
As Stephanie Perdue put it, the promotion is about honoring "bold superfans" and giving everyone a chance to express their love for the brand, whether through ink or indulgence. So, if you find yourself "tatted like a Chipotle bag" this June 13, don’t miss out on the chance to double up on your favorite entrée and snag some exclusive temporary tattoos. And if you’re craving something new, mark your calendar for the Adobo Ranch dip launch on June 17. It’s shaping up to be a spicy, smoky summer for Chipotle lovers nationwide.
