On March 24, 2025, a group of approximately 30 Chinese travel companies and agencies commenced a survey of tourism opportunities in Phu Quoc, Vietnam, a picturesque island known for its stunning landscapes and rich history. The delegation explored various attractions, including the Hon Thom cable car, Kien Giang province, and the Sun World Phu Quoc amusement park, as part of their effort to promote the destination to potential travelers in China.
This initiative aims to boost the number of Chinese tourists flocking to Phu Quoc during the upcoming national holidays, April 30th and May 1st. Mr. Yan Lei, a representative from one of the Chinese tour companies, shared his positive impressions of the island, remarking, "Every time I come to Phu Quoc, I see a different place. The transport infrastructure to tourist sites has been robustly developed." He emphasized the island's charm, stating, "Phu Quoc is truly beautiful, with fresh air, a great environment, and unique historical and cultural aspects."
Yan also expressed optimism about the island's future, suggesting, "We hope that in the near future, Phu Quoc will be further developed, offering unique and appealing high-quality tourism products to attract more visitors, especially during the upcoming holidays." His remarks reflect the views of many in the tourism sector who are keen to see Phu Quoc become a more popular destination for international travelers.
According to Mr. Ha Tuan Minh of Vietnam Winner International Travel Co., Ltd. in Phu Quoc, there are currently about 20 international flights bringing tourists to the island. He anticipates that the number of Chinese tourists will surge during the holidays, with additional charter flights being arranged to accommodate this demand. "I expect that both the number of foreign tourists, especially from China, will increase significantly during the holidays due to arrangements for additional charter flights to Phu Quoc," mentioned Minh.
Supporting these efforts, the Kien Giang Department of Tourism reported plans to welcome approximately 130,000 Chinese tourists in 2024. This ambitious goal underscores the province's commitment to enhancing its tourism infrastructure, promotional efforts, and the overall quality of service. The local government is working hard to improve the attractiveness of travel packages and accommodations, ensuring they are tailored to meet the expectations of the Chinese market.
To further support the anticipated influx of tourists, the authorities and local businesses are focusing on enhancing service quality, upgrading amenities, and offering distinctive and luxurious travel experiences. This includes improving transport links, diversifying tourism products, and promoting cultural events that resonate with foreign visitors. Their collective aim is to create an environment that not only appeals to Chinese tourists but also enhances the overall travel experience for all international visitors.
As the tourism landscape in Phu Quoc continues to evolve, local businesses and government bodies remain optimistic about the future. Efforts to attract tourists are characterized by a collaborative approach in revitalizing the tourism sector, which has been impacted in recent years. This new initiative marks a proactive step in positioning Phu Quoc on the global tourism map.
The growing interest in Phu Quoc reflects a broader trend of rising travel from China to Southeast Asia, as travelers seek new experiences and destinations. With its turquoise waters, pristine beaches, and an array of recreational activities, Phu Quoc is well-positioned to cater to this eager market. Furthermore, local stakeholders hope that this renewed focus on collaboration and quality will solidify Phu Quoc's place as a preferred holiday destination in the eyes of Chinese travelers.
In summary, the ongoing efforts to enhance Phu Quoc's attractiveness to Chinese tourists are set against a backdrop of expectancy and excitement. Local authorities and businesses are rallying together to ensure that everything from operations to tourist experiences is optimized for an influx of visitors, particularly during peak holiday seasons. The hope is that these measures will lead to a thriving tourism economy in Phu Quoc, knitting together the island's natural beauty with the vibrant culture of its people, while forging deeper connections with tourists from around the world.
