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18 April 2025

Chevrolet Captiva EV Set For Brazilian Market Launch

The electric SUV aims to capture consumer interest with modern features and a familiar name.

Chevrolet is gearing up to reintroduce the Captiva to the Brazilian market with an electric variant known as the Captiva EV, based on the Wuling Starlight S, a model from the Chinese automotive group SAIC. This new SUV is set to make its debut in 2025, promising to capture the hearts of Brazilian consumers who remember the Captiva fondly from its previous stint in the country from 2008 to 2017.

Recent sightings in Colombia have confirmed that the SUV is being unloaded with the name Captiva EV – Premier, indicating a strategic move by GM to leverage the well-known Captiva name in Brazil. However, it’s important to note that this new iteration is not an evolution of the older model but rather a rebranded version of the Wuling Starlight S tailored for the Brazilian market.

The Captiva EV boasts impressive dimensions, measuring 4.75 meters in length, 1.89 meters in width, and 1.69 meters in height, with a wheelbase of 2.80 meters. It will feature a spacious trunk with a capacity of 610 liters, making it practical for families and travelers alike.

Inside, the Captiva EV will not skimp on technology. It will include a 15.6-inch multimedia center equipped with voice command capabilities and over-the-air updates, as well as an 8.8-inch digital instrument panel. This modern setup is designed to enhance the driving experience and keep passengers connected.

Powering the Captiva EV will be a robust electric motor generating 204 horsepower, supported by a 60 kWh lithium-iron-phosphate (LFP) battery. This combination is expected to deliver an impressive range of up to 510 kilometers based on the Chinese testing standards, making it a competitive option in the growing electric vehicle market.

In addition to the fully electric version, Chevrolet is also considering a plug-in hybrid (PHEV) variant of the Captiva. This model would combine a gasoline engine with an electric motor, offering a total output of 238 horsepower and a combined range of up to 1,100 kilometers, with 130 kilometers available in electric-only mode.

Chevrolet's strategy to reintroduce the Captiva underlines its commitment to expanding its electric vehicle lineup in Brazil, especially as competition heats up with brands like BYD and GWM. By bringing in a model that has already proven successful in China, Chevrolet aims to accelerate its entry into the electric vehicle segment, catering to the increasing demand for sustainable and technologically advanced vehicles.

The Captiva EV is positioned to fill a gap between Chevrolet's existing combustion engine Equinox and the forthcoming Equinox EV, providing consumers with a more environmentally friendly option without sacrificing size or comfort.

As Chevrolet prepares for the launch of the Captiva EV, the company is expected to share more details in the coming months, including pricing and availability. The anticipation surrounding this model reflects a broader trend in the automotive industry, where manufacturers are racing to offer electric alternatives to meet consumer demand and regulatory pressures.

With a design that retains the recognizable elements of the Captiva brand while incorporating modern features and technology, the Captiva EV aims to appeal to both loyal customers and new buyers looking for a stylish and efficient SUV.

As the automotive landscape evolves, the return of the Captiva underlines the importance of adapting to market trends and consumer preferences. Chevrolet's move to rebadge a successful Chinese model demonstrates an innovative approach to expanding its footprint in the electric vehicle market.

In summary, the Captiva EV is set to make a significant impact in Brazil by combining the nostalgia of a beloved nameplate with cutting-edge electric vehicle technology. As the launch date approaches, many are eager to see how this new model will perform in a competitive market.