Cher finally found a way to turn back time — but it isn’t exactly what she was hoping for. A hilarious new commercial for Uber Eats premiered recently, showcasing the pop icon’s unique adventure.
Delivered to Cher's doorstep is a mysterious time machine just as she's listening to her iconic 1989 hit "If I Could Turn Back Time." Eager to revisit the past, she instructs the device, "Take me back to the ’80s." But instead of landing in her beloved decade, it lands her smack dab in the 1680s.
Arriving at a colonial settlement, the locals are bewildered by Cher’s futuristic appearance and immediately accuse her of being a witch. Cher, not for lack of trying, protests with the fiery declaration, "I’m not a witch — I’m an icon!" Unfortunately for her, this statement draws attention and leads to some rather dire consequences.
The comedic ad serves as more than just entertainment; it carries the moral lesson, underscoring the need for food delivery services to be enjoyed as a ‘thyme machine’ rather than risking real time travel.
Expressing her enthusiasm for the project, Cher stated, "I get approached to do commercials all the time – but the creativity and hilarity... appealed to me right away." She added with good humor, "I sincerely hope Uber will get me back my boots." Cher is clearly thrilled with the final product, reflecting the kind of engagement she hopes her audience will find as well.
This fun addition to Uber Eats' campaign is just one of many to be rolled out as part of their promotional efforts leading up to the 2025 Super Bowl. Recently, Charli XCX and Martha Stewart teamed up for cheeky ads, and on game day, Cher will also appear alongside actors like Matthew McConaughey.
Cher’s collaboration with Uber Eats brings forth not just her iconic status, but also her appreciation for creativity — admitting, "It wasn’t it like anything I could have ever imagined. It was genius!" The tie-in of her music with such outlandish comedic elements infuses the ad with her trademark flair.
During interviews surrounding the release of the commercial, Cher took the opportunity to reminisce about her experiences down under, particularly reflecting on the memorable Mardi Gras parade and her love for the Australian drag scene. The parade moments filled her with nostalgia as she recalled running alongside dancers, filled with joy and spontaneity.
“I had never seen drag queens like this before,” she shared, “there was this beautiful woman, and I wanted to go backstage.” Cher recognizes the cultural significance of drag, noting her historical connection to the LGBTQIA+ community which she has embraced for decades.
During the chat, she was deeply touched by expressions of gratitude for supporting the LGBTQIA+ community. “Because we’re both outsiders... I’ve always felt we like.” Cher's sentiments echoed the intimate bond many LGBTQIA+ individuals feel with her, recognizing her advocacy and connection throughout her career.
Reflections on life and the meaning of being labeled as 'an icon' surfaced during the interview. Cher thoughtfully remarked, "The icon thing is... I think it’s just been used so much, it’s lost all meaning." She observed, those who earn the title do so by remaining relevant and impactful across generations.
The subject of her famous quotes resurfacing, particularly "I am a rich man," brought out nostalgic laughter from Cher. Describing its origin, she noted, "I was kind of shocked because I had forgotten about it... It just came out." Still, she hopes the phrase resonates with women seeking empowerment.
Her mother’s wisdom also played a pivotal role as Cher recalls advice she values, "If it doesn’t matter in five years, it doesn’t matter." This motto reflects the resilience she exhibits throughout her life, reminding her admirers to maintain perspective during tumultuous times.
From humorous time travel adventures to poignant reflections, Cher’s new Uber Eats commercial captures the essence of her enduring legacy, mesmerizing audiences as they tune in to catch every laugh and lesson from this pop culture icon.