On April 26, 2025, Channel 7HD hosted a grand press conference for the highly anticipated series "4Elements: The Global Phenomenon of Girl Love," marking a significant milestone in Thai entertainment. This groundbreaking series is part of the "Sapphic Series Mega Project," which aims to capture the hearts of viewers globally by showcasing love stories centered around sapphic relationships.
The event was spearheaded by Kun Patthanaphong, the managing director of Channel 7HD, alongside key executives and producers from Northstar Entertainment and Idolfactory, including Khun Tigger and Khun Kay Idolfactory. Together, they are set to create a historic narrative based on popular sapphic novels, bringing to life a series that aims to resonate with audiences worldwide.
Featuring four captivating couples, the series promises to deliver a mix of romance and drama. The couples include Banna and Viwah, paired with the charming duo of Apple and Mim, and the dynamic pairing of Angfa and Chalot. Additionally, Banna and Lam will be joined by the charismatic Fine and Bekky, while Namping and New will also showcase their chemistry. The series aims to reveal aspects of love and relationships that fans may have never seen before, aiming to break stereotypes and foster acceptance.
Fans are particularly excited about the series' air time, as Channel 7HD announced that it will air every Saturday at 20:30. This prime-time slot is expected to attract a significant viewership, with many eager to witness the unfolding of these romantic tales.
In addition to the star-studded cast, the event featured appearances from popular actors from Channel 7HD, including Pimploy Paphawadee and Pupe Kessarinth, who added a vibrant touch to the red carpet. The presence of rising stars like Sun Chai and Chai Somchai also contributed to the excitement of the event. Celebrities and artists from various sectors were present to witness the launch of "4Elements: The Global Phenomenon of Girl Love," highlighting the series' potential impact on the entertainment landscape.
Moreover, the iconic Tata Young graced the event with her performance of the series' theme song, adding to the celebratory atmosphere. The collaboration of such prominent figures underscores the significance of this series in promoting sapphic love stories and the visibility of LGBTQ+ narratives in mainstream media.
Meanwhile, the beauty industry is also experiencing a shift with the rise of brands like Bitch With Brain (BWB), co-founded by four dynamic women—Goi, Natty, Dream, and the influential Tray Chanikarn Wattanasap. This Thai beauty brand is gaining traction for its empowering message aimed at modern women, encouraging them to embrace their individuality and confidence.
Bitch With Brain is not just another cosmetics brand; it aims to redefine beauty standards by offering products that cater to the diverse needs of Thai women. Their range includes multi-shade blushes and skin tints designed for busy lifestyles, making makeup accessible and easy for everyone. The brand's ethos reflects a commitment to celebrating beauty in all its forms, emphasizing that every woman should feel confident in her skin.
Since its launch two years ago on Lazada, Bitch With Brain has seen remarkable growth, becoming one of the top beauty brands in Thailand. The brand's success is attributed to its innovative marketing strategies, including collaborations with e-commerce platforms like LazBEAUTY, where they launched exclusive promotions and special bundles.
In the past year, Bitch With Brain achieved over 200% sales growth, a testament to its popularity among beauty enthusiasts. The brand utilizes AI technology to optimize advertising efforts, enhancing visibility and engagement with target audiences. This strategic approach has allowed them to reach new heights in sales, consistently achieving seven-figure monthly revenues.
The founders of Bitch With Brain emphasize that their mission extends beyond selling cosmetics; they aim to create a strong community of women who support and uplift each other. Their campaigns, such as "Bye Bye, My Ex" and "My Moon Era," resonate deeply with their audience, encouraging women to embrace their uniqueness and celebrate their beauty at every stage of life.
As they continue to build their brand, the four founders envision Bitch With Brain as more than just a cosmetics line. They aspire for it to be a trusted companion for women, empowering them to express themselves confidently every day. This commitment to fostering a supportive community aligns with their belief that the best friend one can have is oneself.
In conclusion, both the launch of "4Elements: The Global Phenomenon of Girl Love" and the rise of Bitch With Brain reflect a broader cultural shift towards inclusivity and empowerment in Thailand. These initiatives not only entertain but also inspire, encouraging individuals to embrace their identities and celebrate love in all its forms.
