CES 2025 has kicked off, showcasing groundbreaking innovations and collaborations across the technology sphere. This year's event, taking place from January 7 to January 10 in Las Vegas, marks the continuation of the Consumer Electronics Show's legacy as the hub for global tech advancements.
The central theme for this year's CES is "CONNECT | SOLVE | DISCOVER – DIVE IN," emphasizing more accessible and understandable applications of artificial intelligence (AI). With over 300 Fortune 500 companies present, CES 2025 is set to be extraordinary as companies display cutting-edge technologies to address real-world challenges.
A key highlight at CES is the debut of the new category of AI-enabled PCs: the Copilot+ PCs. Introduced by Microsoft, these machines are powered by Snapdragon, AMD Ryzen AI, and Intel Core Ultra processors, allowing them to perform tasks faster than ever before. "Microsoft and Qualcomm Technologies share the same vision of empowering users with powerful, seamless AI experiences," said Don McGuire, Senior Vice President & Chief Marketing Officer at Qualcomm Incorporated. The Copilot+ PCs are reported to be up to five times faster than popular five-year-old Windows PCs and outperform competitive Macs on several benchmarks.
Highlighted throughout CES is FLAIR, the Hong Kong Industrial Artificial Intelligence and Robotics Centre, making its debut at this major exhibition. Dr-Ing Benny DRESCHER, the Chief Technology Officer of FLAIR, stated, "FLAIR’s debut at CES 2025 marks a pivotal moment in our mission to revolutionize industries through the power of Industrial AI." With numerous technology solutions focused on improving production efficiency, optimizing supply chains, and promoting sustainable development, FLAIR aims to transform how industries operate.
FLAIR’s innovations include visual inspection platforms and automated assembly sequence planning geared toward reducing design iterations and enhancing product quality. This participation not only highlights FLAIR's commitment to industrial AI but also reflects its ambitions on the international stage as it showcases its capabilities outside of Asia for the first time.
This year, CES is especially proactive about security, as highlighted by Absolute Security’s announcement of significant discounts for those purchasing AI-enabled PCs. Samuel Chang, Senior Vice President of Consumer Personal Systems at HP Inc., emphasized the necessity of secure tech, stating, "With Absolute, HP is giving customers peace of mind... ensuring their investment, privacy, and personal information will be safe and secure at all times." With the rise of cybercrime, this collaboration between Absolute and HP aims to bolster consumer confidence with cutting-edge security measures.
Absolute's integrated security technology, embedded within over 600 million endpoint devices, helps protect users from data loss and device theft. Cheryln Chin, Senior Vice President at Absolute Security, revealed the alarming statistics from the FBI’s IC3 cybercrime complaint center, which reported losses exceeding $12 billion due to computer-related crimes last year—highlighting the importance of consumer protection.
Another exciting announcement from the event is the collaboration between NVIDIA and Microsoft to boost graphics capabilities for AI PCs. This will bring enhanced performance and make it possible for consumers, students, and businesses alike to experience the full benefits of modern computing.
Jan 2025 is also pivotal for Toyota, with the company planning to present their ambitious Woven City project at CES. This undertaking reflects Toyota's commitment to integrating advanced technologies with urban living, revolutionizing how cities can interact with mobility and connectivity.
With numerous innovative products being unveiled, the excitement around CES is palpable. From Samsung’s new NEO 8K flagship TV with AI-powered features to LG’s Evo OLED technology, companies are competing for attention at this influential global event. The potential for AI to reshape technology continues to be the focus as developers utilize this unprecedented power to bring unique experiences to consumers.
Retailers are expected to launch competitive offerings on newly unveiled tech, ensuring consumers have access to state-of-the-art devices at competitive prices. With the new Windows 11 systems set to roll out during 2025, the market is gearing up for significant refreshes among consumer devices, particularly as Windows 10 approaches the end of its lifecycle.
CES 2025 marks the beginning of what many hope will be transformative changes across the tech industry, where AI will play increasingly important roles. The momentum cultivated through this event, with countless partnerships, innovations, and the impassioned leaders who bring them to life, push forward the future of technology more than ever.
The anticipation is high, and as CES 2025 showcases advancements, it remains clear: technology is set to redefine possibilities for individuals and industries alike.