Central Retail is setting the stage for summer with its highly anticipated "Central Summer Fest 2025," launching across all its department store branches from March 5 to May 1, 2025. This initiative aims not only to entice local shoppers but also to attract international tourists, marking it as one of the most significant seasonal sales events of the year.
Nathira Boonsri, the CEO of Central Retail Group, expressed bold enthusiasm about the festival, noting, "For this summer, our Central mall is organizing the 'Central Summer Fest 2025' on a grand scale. We are joining forces with leading brands across all categories to offer customers the newest fashion collections alongside unique activities and incredible deals within our vibrant store atmosphere. We have enhanced the layout of Central stores to create an exciting shopping environment for our visitors. This reflects our commitment to providing unique experiences for our customers as they indulge during the peak shopping season of Q1 and Q2, with many families taking holidays and using this time to shop and spend time together. We anticipate sales growth of 15% this year, with standout categories including fashion, eyewear, swimwear, beauty products like sunscreen and lipsticks, and home goods.
The campaign, driven by extensive market research, rests on three core strengths: Firstly, the "Fashion Destination" framework, where customers can preview summer trends and gain exclusive access to new collections. This includes the "Central Songkran Market" at Central Chidlom, simplifying access to locally made products featured prominently throughout the festival.
Secondly, the event includes trendy hangouts for shoppers, where activities will be highlighted. Notably, on March 11, 2025, at Central Chidlom, visitors can engage with celebrity guest Nani Hiranyalekha, who will oversee workshops demonstrating the crafting of bags and dolls using traditional Thai fabrics. This intimate encounter will also be broadcast live over Facebook and YouTube on the Central Department Store channels.
Come April 8, 2025, shoppers should gear up for the "Central Summer Music Experience" at Central Chidlom, featuring performances by the acclaimed band The Paradise Bangkok, coupled with exciting activities such as summer-themed T-shirt designing workshops where cultural expressions come alive. Participants will enjoy crafting their own fragrances during the "Summer Scent Perfume" workshops and will be treated to exclusive drinks from the Silpin brand crafted especially for the event.
Also featured throughout the festival are workshops including the “Mai Pen Rai Bag Workshop,” spanning from March 20 to April 20, 2025, where attendees can create their exclusive bags made from unique fabrics. Arts and crafts activities are organized to empower local communities and contribute to stronger local networks.
From February 20 to March 20, 2025, Central Chidlom will showcase "The Art of Summer with Palailink," by the renowned contemporary Thai artist Pink Sasithorn, showcasing her works up close and personal.
To add to the excitement, visitors to Central Chidlom can find the "Songkran Market," featuring curated local goods, food, arts, and handmade products by the local artisans and designers. This market brings previously underrepresented items to the forefront, celebrating the rich artistic talent found throughout the region.
The festival isn’t short on special promotions either. For shoppers using Central Credit Cards, there are discounts up to 28%, as well as enticing rewards available using the Central App and through participating credit card offers, with additional incentives like free cooling pillows for those who spend over 20,000 baht daily or for purchases of select amounts.
The Central Summer Fest 2025 aims to significantly stimulate business and activity across all branches, reinforcing Central's reputation as the premier shopping destination year-round. It demonstrates the retail sector's ability to adapt and respond dynamically to consumer needs, especially highlighting both local craftsmanship and international wonder during this vibrant festival.
It promises to be more than just shopping; it’s about community, creativity, and cultural engagement. Attendees are encouraged to update their social media with their festival experiences using the hashtags #CentralDepartmentStore and #CentralSummerFest2025 as they enjoy all the festivities.
The Central Summer Fest 2025 is not merely about increasing sales or foot traffic but ensuring wonderful experiences for everyone who walks through their doors.