The anticipation for the Lunar New Year reaches fever pitch as Central Chinese Television (CCTV) has officially announced the program for the 2025 Spring Festival Gala, set to air on January 28, 2025, at 8 PM. With the overarching theme of "Snakes Bring Good Luck, Life Goes On," this year's gala promises to be a vibrant celebration filled with various forms of entertainment.
The gala will showcase numerous acts including songs, dances, comedic performances like xiangsheng, skits, traditional opera, martial arts, and magic acts. It aims to deliver not just entertainment but also shares the joyous spirit of the Spring Festival with audiences worldwide.
This much-anticipated cultural event will be broadcast extensively across numerous platforms. Not only will it be available on CCTV’s main channel, but viewers can also tune in via specialized channels such as the music channel, agricultural channel, and even 8K ultra-high-definition channels. On the radio front, audiences can catch the gala on various frequencies including China National Radio and multiple international broadcasting outlets.
For the first time, CCTV introduces barrier-free broadcasting options, allowing visually impaired audiences to listen to the gala through the online platform, and providing a viewing alternative for the hearing impaired. This inclusive approach is expected to widen the reach of the gala, making it more accessible than ever before.
With broadcasts spanning to more than 200 countries and regions, the gala will be streamed live internationally, partnering with approximately 2,900 media outlets around the globe. CCTV begins this expansive operation by collaborating with five major news alliances to promote the annual event. These include the Asia-Pacific Broadcasting Union and the Arab States Broadcasting Union.
CCTV's Spring Festival Gala has become synonymous with the Lunar New Year celebrations, having evolved from “Chinese New Year” to “Worldwide New Year,” enhancing its role as a vehicle for promoting Chinese culture globally. This year, promotional materials are set to grace public screens across 87 countries and 136 cities, marking significant growth from the previous year.
Highlights include prominent displays at internationally recognized landmarks such as Times Square's NASDAQ screen, and locations like the United Nations headquarters and iconic venues across Europe. This showcases not just the performances but the essence of the Chinese New Year—ushering New Hope and joy.
Special attention is being placed on how the gala's promotional materials resonate with the audience. During the festivities, footage of the gala will even air at major airports, ensuring travelers and locals alike are tapped directly to the celebrations.
The enthusiasm surrounding the gala is palpable, and its significance goes beyond mere entertainment. It’s about reconnecting families and communities around the world through shared cultural experiences. This year's event encapsulates the hope associated with the Year of the Snake, promising blessings and continuity.
The countdown has begun! Join CCTV on New Year’s Eve as they bring the world together to welcome the Year of the Snake with joy and prosperity, emphasizing the deeply rooted traditions intertwined with modernity.