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Science
08 January 2025

Cartoon Characters’ Facial Features Shape Perceived Traits

New research reveals how skeletal profiles influence children's perceptions of good and evil characters.

A recent study has delved deep to decipher the relationship between the skeletal profiles of popular cartoon characters and the personal attributes projected to audiences, particularly children. Researchers focused on how these animated figures, who often become childhood role models, are visually constructed to embody moral traits based on their physical appearance.

The study conducted by Ashari et al. identified humanoid characters from 50 animated movies and television shows released since 2000, utilizing the Internet Movie DataBase (IMDB) as their primary resource. Out of these movies, 88 characters were analyzed, categorizing them by gender and their skeletal profiles: Class I, Class II, and Class III.

The findings are compelling. Statistically significant results demonstrated how female antagonists and male protagonists were predominantly portrayed with Class III skeletal patterns, hinting at societal perceptions where aggressive or villainous traits can be unconsciously associated with specific facial features. This aligns with existing research indicating certain physical characteristics can sway public perception of personality traits, such as trustworthiness and intelligence. A classic example cited is the villain Scar from Disney's The Lion King, whose very name evokes terror through his disfigured appearance.

The study unearthed trends where male antagonists were often Class III, which is usually characterized by prominent chins and jutting jaws, aligning with traditional villain archetypes. Interestingly, the research revealed there was no significant difference between the male and female antagonists when analyzing their facial profiles. Yet, it appeared female protagonists were more likely to be showcased with Class I or II traits.

Ashari and his co-authors stressed the importance of these findings, stating, “There is no evidence supporting the notion individuals with Class III skeletal patterns are more inclined toward negative personality traits.” This cautionary note highlights the need for creators and parents alike to be aware of the impact these visual narratives can have on children, shaping their subconscious biases from an early age.

Looking toward the impact on society, the study effectively opens up the conversation on how children's media has the power to reinforce beauty standards, and personalities often get linked to the physical attributes portrayed. Previous studies have agreed: beauty correlates with kindness and intelligence, influencing key judgments made by children about moral identity based purely on physical traits.

The research does not only deconstruct character design in popular media but also foregrounds the ethical responsibilities of animated storytelling. The cartoon world acts as the primary medium for children to glean emotional concepts and social behaviors which may persist throughout their development. Therefore, ensuring the inclusive and varied portrayal of characters becomes imperative.

With the awareness of the effects of facial features on personality judgments now more palpable, the hope lies with future research to continue unpacking these narratives, ensuring cartoons reflect diverse and multifaceted human experiences.