The CarnaUOL 2025 festival kicked off this Saturday, February 8, at Allianz Parque, São Paulo, marking its 10th edition with thrilling performances by international and national music stars. Eventgoers were treated to electrifying shows from acclaimed artists such as Christina Aguilera, Sean Paul, and DJ Steve Aoki. They led the star-studded lineup alongside beloved Brazilian performers including Belo, Ana Castela, and Claudia Leitte. This year’s festival was especially notable as it marked the first appearance of Aguilera and Sean Paul at the iconic venue.
Starting at noon, the event has earned its reputation for being the harbinger of the Carnival season, attracting thousands eager to revel. Attendees were met with pulsations of music, high-energy crowds, and vibrant costumes. "I’m extremely happy and grateful to be here and to interact with the crowd even before the festival begins," commented Jonathan Oliveira, known as Joe Jota, who was there to hype up the attendees waiting to enter.
The experience was not just about the music. The festival organizers took extensive measures to promote safety. Strict regulations were put in place; for example, no outside food or beverages, sharp objects, or items prohibited for safety reasons could enter the grounds. Fans were allowed to bring sealed snacks and plastic water bottles without caps. "Drink plenty of water because it's hot, but come to have fun and dance until the end," Oliveira encouraged festival-goers.
Alongside the roster of artists, CarnaUOL is supported by numerous sponsors, including popular brands like Cerveja Petra, O Boticário, and Trident, which helped to bring this magnificent event to life. The tickets, priced between R$195 and R$1,290, included special discounts for specific customers, such as system users and subscribers of UOL.
A live coverage of the festival was available across multiple platforms, including YouTube and traditional TV channels, ensuring those who could not attend could still feel the festival's heartbeat from their homes. A dedicated staff including renowned presenters brought all the excitement to life for viewers. Highlighted performances were scheduled throughout the day, creating anticipation and excitement among fans.
Among many memorable moments, Belo took the stage and captured the crowd’s heart with his performance. Just before his act, he discussed his recent documentary, highlighting the authentic narrative he wished to convey. "The documentary was not just about praising the artist or turning it all perfect. It’s about showing my truth and how I became the artist I am today. I want my fans to connect with my story and my reality," said Belo, creating even more hype before he performed.
Attendees shared their experiences, with Amanda Seorra, who attended the festival to see her friend’s band Yori, expressing delight over the lively atmosphere. “They are wonderful. Watching them perform live is incredible,” she noted enthusiastically. Jefferson de Oliveira echoed her sentiments after watching Yori’s show, stating, “It was amazing! It exceeded my expectations.” Another attendee, 17-year-old Gustavo Lima, expressed the joy his favorite star, Tony Salles, brought him, exclaiming how happy his performance made him.
The festival was not just about the music, but it represented community and culture. The diverse lineup showcased various genres and artists, thereby uniting different fan bases. With the sun shining brightly overhead, the energy among participants was palpable, making it evident how playing host to artists of such esteem invigorates the spirit of Carnival festivities.
With performances continuing throughout the afternoon and evening, the atmosphere surged with anticipation. SEO tools and social media assisted interested followers to stay updated and engaged with live feeds of performances, thereby extending the festival’s reach to audiences well beyond the venue.
Overall, CarnaUOL 2025 has emerged as not just another music festival but as a pivotal point for culture and celebration, carrying with it the essence of joy, community, and the rich traditions of Carnival. This year's event embodies the festive spirit and enthusiasm of all involved, setting high expectations for the years to come as it continues to enlighten and entertain thousands.