CarnaUOL 2025, the much-anticipated carnival celebration, took center stage on March 8 at the Allianz Parque in São Paulo, showcasing vibrant performances and cultural significance. This year's event brought together renowned artists, including rising star Ana Clara, who shared the spotlight with her godfather, Belo, symbolizing the close ties within the Brazilian music community.
Ana Clara, who has been influenced significantly by Belo throughout her over 15-year career, expressed her gratitude for the opportunity to perform alongside such a respected artist. "Belo is my godfather. One of my greatest references... he has always opened doors for me," she shared during her performance, highlighting the importance of mentorship and guidance.
The day kicked off with Yori, the winner of the reality show TOCA Revela, who opened the festivities. The duo Fah Lyma and Nego Lias took the stage following Yori's performance, passionately discussing the representation of the Black LGBT community. "...there's a personal place of watching a whole society limit what we can achieve..." Fah Lyma stated, expressing a sentiment of hope and triumph over challenges faced by young artists.
Nego Lias also recalled his struggles growing up, emphasizing the hardship and the progress he has witnessed. "I come from a time when I couldn't wear pink, but now I can. The world has changed," he reflected, showcasing the evolution of societal norms and the transformation of personal expression.
The festival provided not only entertainment but served as a platform for discussions of identity and cultural diversity, offering representation to communities often marginalized. Ana Clara's performance with Belo marked a significant moment, as she described, "It's a dream come true to sing on the stage of the largest samba and pagode festival in the world! Thank you, my godfather @belo, your generosity enchants! I love you!"
The event was not just restricted to live performances; it was available for viewers to enjoy via the UOL YouTube channel and Canal UOL, with hosts including Otaviano Costa and Yas Fiorelo guiding the experience. Alongside celebrity interactions, fans could engage with all the happenings throughout the day.
Sponsors played a key role this year, with brands like O Boticário, PagBank, and Cerveja Petra contributing to the festival's vast reach. They aided the marketing and visibility of the event, striving to create a vibrant cultural festivity embracing all influences.
Through its lineup and the variety of performances, CarnaUOL 2025 underscored the significance of festivals as venues for diverse voices to emerge. These artists not only entertain but serve as symbols of hope and resilience for many, particularly for the youth who seek inspiration through their journeys.
For many attendees and viewers alike, CarnaUOL is more than just music; it is about community, acceptance, and the celebration of life's rich tapestries. With every note performed and every conversation sparked, the event continues to amplify the narrative of diversity and the importance of visibility within the music industry.