Concerns are mounting over rising anti-tourism sentiment and its potential impact on the Canary Islands, with leaders warning of the need for immediate attention. During recent statements, Steve Heapy, the CEO of Jet2, voiced serious concerns about the growing unease surrounding tourism on the islands, which he believes could deter British visitors. Reflecting on the disturbing phenomenon of graffiti proclaiming "Kill A Tourist" found in Tenerife, Heapy remarked, "Anti-tourism protests and derogatory comments from local administrations make tourists feel unwelcome." He stressed, "People don't come to the Canaries to be mistreated or to witness protests. Such incidents tarnish the region's image, pushing tourists toward destinations like Turkey and Morocco, where they feel valued."
This sentiment is echoed against the backdrop of increasing protests across the Canary Islands, particularly as locals demand tourism reform to preserve their living environment from the overwhelming tourist influx. Highlighting the fiscal aspects, Heapy noted, "Not everyone is rich, and many tourists simply want an affordable and relaxing holiday. If they feel unwanted, they'll look elsewhere." His comments arise amid the announcement from Onalia Bueno, the Mayor of Mogan, who declared the introduction of a new tourist tax set to affect visitors starting from 2025. The tax, amounting to €0.15 per person per day, will apply to all tourist accommodation, including hotels and apartment rentals.
Heapy warned against the rising costs of holidays, stating, "Rising taxes drive up the overall cost of holidays, reducing demand. And... it sets a dangerous precedent." He pointed to the small tax imposed by Mogan, indicating it could set off similar measures across other regions, emphasizing the looming threat of distorted tourism policies if they aren’t properly regulated. With the Canary Islands being heavily reliant on tourism for economic sustenance, Heapy reiterated the need for balanced management of tourist influx and the push for local enforcement of tourism regulations. He observed, "Governments need to enforce existing regulations and focus on controlling illegal rentals rather than penalizing compliant operators."
The growing sense of hostility toward tourists within the islands isn't unique to the Canary Islands. Spanish cities, including Barcelona and Seville, have also witnessed public outcry against tourism, primarily stemming from housing shortages exacerbated by the influx of international visitors. Communities are rallying against what many perceive as over-tourism leading to strained resources, with protests becoming increasingly common. The urgency for tourists visiting Spain has become even more apparent, with reports indicating key changes to local regulations beginning as early as 2025. These shifts aim to address long-standing grievances of residents against rising property prices driven by external investments and rental properties enjoyed solely by tourists.
Steve Heapy has also pointed out the competitive challenge faced by the Canary Islands as tourists seek more welcoming locales. Drawing comparisons, he noted the hospitality and approach to tourism seen in Morocco, which has cultivated valuable strategies to attract visitors from varied economic backgrounds. By stating, "Morocco's effective collaboration among the government, airports, and tourism authorities" as instrumental to its success, Heapy contended the need for similar frameworks to be adopted by the Canary Islands to navigate its tourism-related challenges more effectively.
While the road forward may seem fraught with challenges, there remains hope for the islands. Heapy maintains optimism for the future, confidently asserting expectations for favorable tourism performance by 2025. He highlighted the islands' unyielding natural attractions and the hospitality of its residents, even as they face the pressing need for sustainable tourism practices.
The Canary Islands have long been cherished for their stunning landscapes, warm climate, and vibrant culture. Yet as protests grow and sentiment turns amid fears of unsustainable tourism practices, there’s compelling evidence to suggest significant changes must be enacted swiftly to preserve both the local lifestyle and the future of the islands as prime tourist destinations. With key figures like Heapy calling for proactive measures, the hope remains for the region to reclaim its status and thrive again.