In a significant development for electric vehicle enthusiasts in Alcorcón, BYD, a global leader in electric cars, has officially opened a new dealership at X-Madrid. This opening marks a pivotal moment for local residents considering the transition to electric vehicles, as they will now have access to BYD's cutting-edge offerings right in their community. The dealership, which spans a total area of 200 square meters, is poised to provide an exceptional buying experience for customers, showcasing BYD's commitment to electric mobility and sustainability.
As reported on April 16, 2025, this new dealership is the seventh BYD location to open in the Community of Madrid, further solidifying the brand's presence in the region. Customers visiting the BYD dealership at X-Madrid can expect to find an extensive lineup of the latest electric vehicles, all designed to cater to the growing demand for environmentally friendly transportation options.
BYD, which stands for "Build Your Dreams," has a rich history that dates back over two decades. The company was founded in 2003 as a subsidiary of BYD Co Ltd., a firm established in China in 1995 with a focus on battery technology. Over the years, BYD has expanded its product range to include a variety of vehicles, from economical cars to trucks, vans, and even buses.
In a related strategic shift, BYD's recent decision to incorporate plug-in hybrid electric vehicle (PHEV) technology into its lineup has proven to be a game changer in the Spanish market. After initially betting solely on fully electric vehicles, BYD recognized the need to diversify its offerings in response to a challenging market landscape. This pivot has begun to yield positive results, as evidenced by the company's sales figures.
According to a report published on the same day, March 2025 saw BYD achieving a total of 1,626 registrations in Spain, with over half of those—858 units—attributed to the Seal U DM-i, the brand's first PHEV model. This hybrid variant has emerged as the best-selling vehicle in BYD's Spanish lineup, highlighting the effectiveness of the company's new strategy.
During the first quarter of 2025, BYD's sales soared to 3,809 units, representing a staggering 775.63% increase compared to the same period in the previous year. Notably, the Seal U DM-i captured an impressive 8.11% market share, surpassing popular models such as the Ford Kuga, Mercedes GLC, and CUPRA Formentor.
BYD's strategic pivot was first unveiled at the 2024 Geneva Motor Show, where the company showcased the Seal U DM-i, also known internationally as the BYD Song Plus DM-i. This event marked a turning point for BYD in Europe, as the brand acknowledged that relying solely on battery electric vehicles (BEVs) would not suffice in the competitive Spanish market. With this new hybrid approach, BYD aims to appeal to a broader audience, tapping into the growing interest in multi-energy vehicles.
As part of its ongoing commitment to innovation, BYD is already planning to expand its range of PHEVs in Europe. The company announced that it would accelerate the introduction of hybrid variants of its electric models, typically around six months after their initial launch. However, recent statements indicate that BYD is looking to shorten the timeline, with plans to introduce new PHEV variants just two months after launching new electric models.
This proactive approach underscores BYD's recognition of the potential for hybrid technology in Europe. With the success of the Seal U DM-i, the company is well-positioned to capitalize on the growing demand for PHEVs, which offer drivers the flexibility of both electric and traditional fuel options.
In conclusion, the opening of the BYD dealership in Alcorcón represents a significant milestone for the brand and the local community. With its commitment to sustainability and innovation, BYD is set to play a crucial role in the transition towards electric mobility in Spain. As the company continues to adapt and expand its offerings, it will be interesting to see how its new strategies unfold in the coming months and years.
