Over the weekend of March 14-16, 2025, two vibrant events showcasing local culture and creativity drew crowds across Italy, highlighting the significance of community connection through shared interests. The "Love is the Way" wedding and events fair took place at the Museo del Tessile in Busto Arsizio, attracting couples and event planners, eager to explore the latest trends and services for special occasions. Simultaneously, the "Passioni in Fiera" event unfolded at Arezzo Fiere e Congressi, combining hobbies, craftsmanship, and wellness, offering visitors various exhibits and activities.
Organized by Valentina Tempesta and Linda Puglisi of "Vale20," the "Love is the Way" fair aimed not only to inspire those planning weddings and events, but also to promote local venues and services. With about 100 attendees, the festival buzzed with excitement as attendees from various regions—including Dairago, Cislago, Gallarate, and even Calabria—flooded through its colorful decorations and lively atmosphere. The youngest couple present was just 20 years old, highlighting the fair's appeal across generations.
“We chose the Museo del Tessile to showcase the historic venue of Busto Arsizio. But we won’t stop here; among future installations, we will definitely host an open day at Villa Valentina in Tradate and another event at Area Seven of Gorla,” explained Puglisi during the event.
The fair featured diverse offerings, including exclusive venues, catering services, floral decorations, photographers, and wedding planners. Attendees took the opportunity to browse stunning wedding dresses and enjoy interactive spaces. Notably, there was even dedicated entertainment for children, ensuring fun for families attending the event.
Saturday night brought the "Fluo Party," where the fair was transformed with vibrant lights, music, and live performances, adding to the festive spirit. This engaging atmosphere attracted various couples and their families, creating memorable experiences.
Amongst the significant exhibitors was the Associazione Bianca Garavaglia, which presented "bomboniere solidali"—charitable favors—aimed at benefiting the Istituto pediatrico Tumori di Milano. The association is dedicated to revamping the "Casa sul Lago," providing care for families of children with cancer, and every sale from these favors supports this noble cause. “The work started less than a month ago, and every contribution is valuable for creating a soothing environment for these children,” shared the volunteers at the booth.
Meanwhile, at Arezzo, "Passioni in Fiera" opened its doors on March 16, featuring more than 200 exhibitors spread across a whopping 12,000 square meters. This unique event combines different facets of creativity, sports, and well-being, offering something for everyone, from DIY enthusiasts to sports lovers. Within this broad festival, visitors could enjoy various thematic areas including Creativity & Craftsmanship, Sports & Wellness, Florovivaismo & Gardening, and Shopping & Novità.
The event proudly showcases beautiful craftwork and demonstrations, allowing visitors to engage with artisans and participate in workshops to discover their own creative skills. The collaboration with Uisp highlighted sporting exhibitions and practical activities, inviting people of all ages to engage with various disciplines. Food and drink lovers were also catered to with the inclusion of a Food & Beer section featuring local culinary delights and artisanal beers.
Simultaneously, the Fiera del disco e del fumetto was held at the same venue, drawing comic and vinyl enthusiasts who were interested in collectibles and pop culture. Festival-goers had the option to visit both events, creating a rich weekend dedicated to the arts and entertainment.
The lively engagement at both fairs not only emphasizes the importance of local events but also fosters community spirit and creativity among attendees. The feedback received from participants underlines the need for continued investment and support of events like "Love is the Way" and "Passioni in Fiera," encouraging the planners to explore future editions to promote local culture.
Both events serve as significant platforms for creative expression, local businesses, and charitable causes, showcasing the best of what Italian communities have to offer. Businesses, artists, and organizations alike are recognizing the potential and necessity of nurturing such gatherings, hoping they will grow even larger and more impactful.