Starting December 16, 2024, Burger King Restaurants Italia is launching a unique collaboration with the beloved anime series One Piece to celebrate the show's 25th anniversary. This partnership, titled the "Combo One Piece," will be available until January 7, 2025, at participating Burger King locations across Italy. It aims to embody the themes of authenticity and courage, much like the franchise itself.
The highlight of this collaboration is the new Chutney BBQ Burger, which features succulent flavors and is served on soft corn bread. It consists of delicious Chutney sauce, fresh arugula, crispy onions, two slices of cheddar cheese, and the new White BBQ sauce. Available with various patty options, including grilled beef, crispy chicken, or even plant-based, it caters to different taste preferences.
Accompanying the burger are exclusive One Piece merchandise items, making this promo even more enticing for fans. Customers will be able to purchase limited edition t-shirts depicting beloved characters like Monkey D. Luffy and Sanji, each available in stylish black and white colors. This merchandise isn't just for adults; children can also enjoy collectible Top Trumps cards offered with their King Junior meals.
The initiative follows the successful launches of similar promotions across France and Spain, which featured unique burger offerings and merchandise aligned with the anime's themes. This strategic timing coincides with One Piece’s resurgence, spurred by the release of Netflix's live-action adaptation—the most-watched show of 2023, racking up 140 million viewing hours within its launch week.
Fans of the anime, who have passionately followed Luffy and his crew since the 1990s, will find nostalgia wrapped up within these burger offerings. “Luffy ha sempre messo in chiaro due cose: vuole diventare il Re dei Pirati, e vuole mangiare carne. Quindi, non potrebbe esserci collaborazione migliore,” noted representatives from Burger King Italia jokingly highlighting Luffy’s indomitable spirit and love for food.
Burger King’s commitment to pushing creative boundaries with this kind of collaboration not only aims at attracting existing fans but also seeks to introduce new audiences to both the anime and the fast-food chain. The Chutney BBQ Burger will join the ranks of the Kolossals line, which is dedicated to offering bold limited-time menu items.
To add to the festive spirit, the partnership will make its way through various Italian Burger King locations just as the holiday season kicks off, hoping to delight families and One Piece devotees alike. With each burger purchase, customers can reflect on the shared values celebrated by both Burger King and One Piece: inclusivity and courage.
While the excitement builds, Burger King has made its intent clear with players both familiar and new. According to Burger King spokespeople, the venture is set to showcase the brand’s ethos of "On Fire," meant to ignite passion and enthusiasm much like Luffy's Adventure.
Finally, the collaboration hopes to solidify Burger King’s position as not just a fast-food leader but as a brand capable of connecting with pop culture phenomenons and the diverse interests of its customer base. Whether it be indulging in flavors or treasure hunting for exclusive merchandise, there’s no doubt this combo will appeal to many, ensuring it’s truly “A Combo from a Real King.”
