Fast food brands are stepping up their game this holiday season, and Burger King is making headlines with enticing promotions and new menu items. While companies like Arby’s and McDonald’s roll out their festive merchandise and innovative menu offerings, Burger King is adding extra sizzle to the end of the year with generous deals and tasty options for their customers.
This December, the fast-food giant has been heralded for its $5 Your Way Meal, which launched earlier this year. It doesn’t stop there—customers can also enjoy complimentary food as part of Burger King's Royal Perks program, which adds value to the dining experience during the festive season.
The standout of this month's lineup is the myriad of daily deals available for Royal Perks members, which are simply impossible to ignore. Beginning Sunday, December 15, diners can rejoice with free delivery on orders over $5, meaning families can skip the winter chill and enjoy their favorites at home.
Monday, December 16, offers Croissan’wiches for just $2 to loyalty program members. But the most exciting day might be Friday, December 20, when Royal Perks users can snag complimentary Cheesy Tots with any purchase as small as $1. For those unaware, Cheesy Tots are crispy, bite-sized portions filled with gooey cheese, making them the perfect festive side.
But the savings don’t stop there. Tuesday, December 17, brings 4-piece servings of Mozzarella Sticks down from 400 crowns to only 250 crowns for Royal Perks members. It continues with $3.99 Whopper Wednesday, and then Thursday’s Digital Exclusive offering Melt Meals paired with Dr. Pepper. To wrap up the celebratory week, on Saturday, December 21, Burger King will introduce new merchandise options, featuring fun gifts like BK Village Snack Trays and Whopper-ful Placemats, perfect for last-minute holiday shopping.
Meanwhile, another business, Burger King, is aiming to promote healthy eating as they introduce new salads to their Chinese market. The brand is heralding their commitment to health with simple options: plain salads, chicken salads, beef patty salads, and even Angus beef patty salads are available at varying prices. The price range ranges from RMB 15.5 for plain salads to RMB 38 for the Angus beef selection.
With respect to the New Year, one might wonder how delicious these salad options truly are. The salads are marketed as healthier choices compared to traditional fast food items, but there remains skepticism about their appeal. Some consumers question if these salads are simply another way to market fried and indulgent options alongside health-conscious promotions.
Less favorable opinions have emerged, especially when compared to rival McDonald’s Prosperity Black Pepper Beef Burger. Hailed by consumers as lacking excitement or flavor—earning just a 2/10 on the deliciousness scale—McDonald’s does not appear to be pulling any punches this New Year. The beef patty itself has drawn criticism for being dry and unappealing, raising concerns about whether launching such offerings is modern fast food’s best strategy.
What remains clear is Burger King’s focus on promotions as the year ends. The combination of its unique Royal Perks offers and the attempt to challenge its customers’ appetites with new salad options indicates the brand’s intent to align itself with current seasonal trends. After all, who says indulgence can’t be paired with healthier choices during the holiday season?
Overall, Burger King is maintaining its spot on the holiday maps, capturing consumer attention with savvy promotions and menu innovations just as we gear up for the new year. For customers eager for deals and options during this festive time, Burger King’s generous offerings may be the ticket for tasty meals without breaking the bank. From free Cheesy Tots to exciting new salads, the King knows how to deliver on value and variety as 2024 approaches.