On February 25, 2025, Burger King introduced several new desserts inspired by celebrity baker and influencer Sally Özcan, known for her creative baking approach showcased on her YouTube channel, Sallys Welt. This limited-time offering includes delicious Baklava-style desserts aimed at tantalizing the taste buds of customers across participating restaurant locations in Germany.
Özcan, who has garnered over 2.2 million subscribers on her channel, collaborated closely with Burger King to deliver unique dessert flavors, aligning her culinary vision with the recognizable fast-food brand. Among the desserts launching are the King Fusion, King Shake available in chocolate and vanilla flavors, and Churros, all of which feature rich pistachio and knusper toppings reminiscent of traditional Baklava. Sally Özcan expressed her enthusiasm about this partnership, stating, "These combinations are something quite special and truly delicious—perfect for all Baklava lovers."
Though the desserts promise exciting new taste experiences, they are not necessarily low-calorie options. For example, the Churros Baklava variant contains 72 grams of sugar along with 18.6 grams of fat, and the milkshake boasts the equivalent sugar of 24 sugar cubes. Despite this, Özcan maintains the products are meant for enjoyment and cater to indulgent occasions. She emphasizes the importance of balanced enjoyment when it pertains to treats, saying, "And let’s be honest: it’s really all about those moments of pleasure. Who doesn’t occasionally want to treat themselves at a fast-food chain?"
Özcan’s connection with Baklava also resonates deeply with her roots; it’s a cherished Turkish specialty often enjoyed during significant celebrations like Ramadan. She commented on how the timing of introducing these desserts was quite intentional, stating, "For someone who loves Baklava, this collaboration has been incredibly rewarding!" Özcan's passion for her heritage is also reflected through her cooking, as her mission extends beyond dessert-making to promote balanced meals and healthy eating habits.
With these new Baklava-inspired offerings, Burger King aims not only to attract dessert lovers but also to make its mark during peak consumer periods. The desserts are available for over three months at select locations, promising to introduce succulent flavors to the menus just as Ramadan approaches. The response on social media has been overwhelming—one enthusiastic user proclaimed, "I want everything from Burger King right now!" Another commented, "I’m definitely going to try these!"
Pricing for these new delights starts at €4.49 for the King Fusion, €4.79 for the Churros Baklava Style, and €5.29 for the King Shake. Burger King clarifies price variations may occur as local franchises set their own pricing. Customers will likely be excited to experience this fresh take on classic desserts and engage with Özcan’s culinary creations.
With the spotlight on Özcan's desserts, the initiative also highlights the marketing power of influencers who can deeply engage their audiences. The partnership sets both figures—Burger King and Sally Özcan—up for considerable attention, especially as Özcan’s follower count continues to rise. It’s clear she has managed to captivate the culinary world through social media engagement and strong content.
Despite its decadent offerings, the backdrop of health-consciousness remains prevalent as diners often question how such indulgences fit within healthy eating regimes. Öczan, known for promoting balanced meals, assures her followers about incorporating sweets and treats without sacrificing their wellness goals. Her advice encourages consumers to engage with their cravings mindfully, promoting joy and balance rather than guilt.
Whether patrons will love the new Baklava-style desserts remains to be seen, but the excitement they’ve generated, particularly among Özcan’s eager followers, showcases the enticing intersection of global culinary traditions and fast-food innovation. With the fusion of her cultural inspirations and Burger King’s branding efforts, it seems this collaboration has deliciously hit the mark, promising to bring satisfaction to fans of both.