Burger King Japan is gearing up for a significant expansion and promotional opportunity in 2025, as the fast-food giant prepares to open two new locations in Osaka and Fukuoka. The openings will add to the growing number of Burger King outlets across the nation, bringing the projected total to 268 by March 25, 2025.
The new stores are set to open on March 20 and March 25, with the 'Burger King(R) Tonarie Minami-Senri' in Suita City, Osaka, starting its operations at 9:00 AM on March 20, and the 'Burger King(R) Riverwalk Kitakyushu' in Kitakyushu City, Fukuoka, opening at 10:00 AM on March 25. This exciting expansion highlights Burger King Japan's commitment to providing its signature flame-grilled 100% beef patties to customers across the country.
Located within large shopping malls, these new stores aim to make it more convenient for commuters and shoppers to indulge in the taste of Burger King's well-known menu. With the chain's goal to increase its footprint in Japan, it is looking to reach a broad audience, targeting dining experiences that are easily accessible for all.
In conjunction with the new store openings, Burger King Japan is running a promotional campaign called 'Whopper Festival,' which is available until March 19, 2025. This promotion allows customers to enjoy a discount of 300 yen off five different Whopper set options exclusively through the official app, running from 1:00 PM each day.
However, following a previous promotional attempt in February that resulted in severe system issues and outages due to server overload, the company has announced that they have reinforced their server capacity to handle customer traffic more efficiently this time around. Despite these improvements, Burger King acknowledged, on March 19, 2025, that some glitches persist, stating, "Thank you to those who have already used our services. We will continue to work on improvements, but some issues may still occur," as reported by the company.
The planned openings in Osaka and Fukuoka point to Burger King's ambitious growth strategy, setting a target of 600 locations throughout Japan by the end of 2028. This aggressive expansion is in response to the rising consumer demand for fast-casual dining options that prioritize quality and flavor.
Throughout its operations, Burger King Japan is committed to bringing its renowned menu, featuring the popular Whopper(R), which weighs in with approximately 114 grams of flame-grilled beef, to a wider audience. This iconic burger, known for its generous dimensions—a bun diameter of about 13 cm—offers an exceptional eating experience that has resonated well with consumers.
Moreover, children will also be catered to with special menu options. The 'Kids Set' includes affordable choices like cheeseburger sets priced at 440 yen and hamburger sets at 410 yen—making it easy for families to enjoy a meal together without straining their budgets. Even the chicken nuggets are offered as part of the 'Kids Set' for 460 yen, ensuring that Burger King caters to all tastes and preferences.
Since its inception in 1954, Burger King has expanded into an impressive global brand with over 19,500 stores across more than 100 countries. It's now part of Restaurant Brands International, which boasts total sales exceeding $35 billion and oversees more than 28,000 restaurants worldwide.
As Burger King prepares for its two new openings next week, they continue to emphasize their dedication to quality and service, delivering fresh ingredients alongside their flame-grilled burgers. Customers are encouraged to experience the distinct flavors and robust offerings that Burger King has established a reputation for.
With these developments underway, the anticipation of further expansion and innovations at Burger King Japan remains high. The new locations are sure to add excitement and vibrancy to the fast-food landscape in Osaka and Fukuoka.
For those curious about the new locations or eager to participate in the ongoing 'Whopper Festival,' stay tune—Burger King has ambitions to reach your neighborhood soon.
