In an exciting revival of a successful partnership, Burger King and Mari Maria Makeup are set to launch a new edition of their collaboration that fuses the worlds of fast food and cosmetics. The much-anticipated release will take place on April 16, 2025, and will feature three unique lip glosses inspired by the beloved flavors of the fast-food chain.
The new offerings include two fresh flavors: Fire Kiss BK Taste, which takes its cue from Burger King’s popular Taste sauce, and Ice Kiss BK Doce de Leite, alongside the returning Ice Kiss BK Pistache, which was a hit during the first campaign. This collaboration aims to cater to fans across Brazil, following the overwhelming demand seen during the initial launch.
Last year, when the first edition of the collaboration was exclusively available in São Paulo, it quickly sold out within just two days, leaving many fans eager for more. The limited availability only heightened the excitement surrounding the products, prompting requests from consumers nationwide for a broader distribution. This time, Burger King and Mari Maria Makeup are prepared to meet that demand, making the lip glosses available in all 27 states of Brazil.
The Mari Maria BK Combo, priced at R$ 64.90, includes a choice of a sandwich—options include BK Taste 1.0, Whopper Furioso, Whopper Rodeio, or Whopper Barbecue Bacon—paired with either a filled cone (Pistache or Doce de Leite) or small fries, a drink with a refill, and a lip gloss of choice. This combo will be available at participating stores while supplies last.
To celebrate the launch, a special event will be held at the Burger King restaurant located on Avenida Treze de Maio in Fortaleza, Ceará, from 2 PM to 5 PM on April 16. Influencer Mari Maria is expected to make an appearance, adding a personal touch to the occasion. The event is anticipated to draw significant attention, given the popularity of both the brand and the influencer.
Igor Puga, the Chief Marketing Officer of Zamp, the master franchisee of Burger King in Brazil, expressed his enthusiasm for the renewed partnership. He stated, "When a collab sells out in two days, our response comes with scale. It reinforces how listening to the public is part of our brand-building approach." Mari Maria, who serves as the CEO of her makeup brand, echoed this sentiment, saying, "I am extremely happy to resume this partnership. Our first campaign was a huge success, and now we return with the novelty of two exclusive glosses and an even broader audience reach."
The return of the lip glosses, especially the fan-favorite Ice Kiss BK Pistache, is expected to create a buzz among consumers eager to try the new flavors. The collaboration not only highlights the creativity of merging two different industries but also showcases the power of social media influencers in driving consumer interest and sales.
As the launch date approaches, consumers are encouraged to stay updated through Mari Maria's social media channels, where they can find more information about the event and the product offerings. This collaboration not only emphasizes the innovative spirit of both brands but also reflects the growing trend of cross-industry partnerships that appeal to diverse consumer interests.
With the combination of delicious fast food and trendy cosmetic products, the Mari Maria BK collaboration is poised to be a standout in the market. The partnership exemplifies how brands can creatively engage with their audiences, fostering a sense of community and excitement around their products.
