The FIFA Club World Cup 2025 trophy has officially arrived in Rio de Janeiro, and Budweiser, the tournament's official sponsor, has assembled a formidable "Linha de Defesa" (Defense Line) to protect this prestigious award. The campaign features four iconic former defenders from Brazilian football: Lúcio, Júnior Baiano, Joel Carli, and Marcão. This initiative aims to establish an emotional connection with fans while ensuring the trophy's safety.
Mariana Santos, Budweiser's marketing director in Brazil, expressed the significance of this campaign, stating, "Budweiser is the brand that connects people to what they love, from music to football. This is the first edition of the championship in this format, featuring a trophy designed to dazzle and has become one of the most beautiful and sought-after in the world. Having it here in Brazil calls for enhanced security — or better yet, a respectable Defense Line. That’s why we’ve brought together such feared names in football, who will give their all to ensure nothing happens to the trophy."
The selection of these legendary players was not arbitrary; it was based on social media interactions and fan testimonials. The brand sought out players who not only have a strong connection with the fans but also a reputation for being relentless defenders on the field. The chosen players are Lúcio, the captain of Brazil's fifth World Cup-winning team; Júnior Baiano, a beloved figure at Flamengo and Palmeiras; Marcão, a Fluminense icon; and Joel Carli, known for his contributions to Botafogo.
As part of the campaign, Budweiser will host a free event titled "Tour do Troféu Budweiser" at Aterro do Flamengo in Rio de Janeiro on May 4, 2025. This event will allow fans to take photos with the trophy and engage in interactive challenges. Among the highlights is a quick match where fans can compete against Lúcio, providing a unique opportunity to interact with the football legend and capture a memorable photo with the trophy.
To attend the event, fans must register on the Ingresse platform, with a limit of two tickets per CPF (Brazilian tax identification number). Entry is free but restricted to individuals over 18 years old, as per venue capacity regulations. Santos emphasized the importance of this event, saying, "The opportunity to see one of the most desired trophies up close is a special moment for fans, and we are excited to bring this experience to them."
In addition to the trophy tour, Budweiser has launched the "Bud Te Leva" promotion, offering consumers the chance to win a trip to watch the FIFA Club World Cup final in the United States. To participate, fans need to purchase Budweiser, register their coupon on the official website, and cheer for their team. Notably, purchases of Bud Zero will count double towards the promotion, and orders made through the Zé Delivery app are also eligible.
The FIFA Club World Cup 2025 is set to take place in the United States starting in June, featuring a new format that includes clubs from all continents. Brazil will be represented by four teams, the highest number from any participating country. This tournament promises to be a historic event, and Budweiser is committed to connecting fans with the excitement of the competition through various initiatives.
As the days count down to the tournament, anticipation grows for the opportunities that lie ahead for Brazilian football fans. The combination of a prestigious trophy, legendary players, and engaging fan experiences sets the stage for a memorable celebration of football.
With the trophy now in Rio, the spotlight shines on both the upcoming tournament and the creative ways Budweiser is enriching the experience for fans. From the Defense Line's efforts to safeguard the trophy to the interactive events planned, this campaign reflects a deep appreciation for the sport and its passionate followers.
As the excitement builds, fans are encouraged to stay tuned for additional activations and surprises from Budweiser throughout the tournament. The brand's dedication to enhancing the connection between football and its supporters is evident in every aspect of this campaign.
In conclusion, the arrival of the FIFA Club World Cup trophy in Brazil marks a significant milestone in the country's rich football history. With Budweiser leading the charge in connecting fans to the sport they love, the stage is set for an unforgettable tournament filled with passion, competition, and shared moments of joy.
