As the summer heat begins to rise, so does the energy at Gwacheon Seoul Land, where the much-anticipated 2025 World DJ Festival (Waldipe) is set to electrify crowds from June 14 to 15. This year marks the 19th edition of the festival, a marquee event in Asia’s electronic music scene, drawing tens of thousands of fans eager to experience world-class DJs and cutting-edge performances.
Adding to the festival’s vibrant atmosphere, two major beverage brands, Budweiser and Lotte Chilsung Beverage’s energy drink Hot Six, will serve as official sponsors, each bringing unique experiences to festival-goers and deepening their engagement with young consumers.
Budweiser, a global beer giant with a history of partnering with major EDM events like Tomorrowland, is making a bold statement as the exclusive beer sponsor. Their brand booth will be strategically located near the festival’s main stage, the “World Stage,” and the secondary “Dream Stage,” offering both draft beer and their innovative aluminum bottle product, the “Alubottle.” Festival attendees can enjoy a special promotion: buy four cups of draft beer and receive an additional cup free, a deal sure to keep the party buzzing.
Beyond just drinks, Budweiser is crafting a multi-sensory brand experience. They will distribute glow-in-the-dark stickers featuring their logo, musical notes, and microphones—perfect for decorating photo zones or personalizing beer cups. Fans who follow Budweiser on Instagram can snag even more stickers, turning the festival into an interactive playground.
Perhaps the most exciting draw at Budweiser’s booth is the raffle for tickets to Tomorrowland, the world’s largest EDM festival held in Belgium. Attendees can enter by scanning a QR code, with lucky winners receiving exclusive merchandise such as limited-edition keyrings and bandanas. A Budweiser representative expressed enthusiasm about the initiative, saying, “Through the Waldipe booth, we aim to provide fans with an experience that allows free and open interaction.”
Meanwhile, Hot Six, the energy drink brand under Lotte Chilsung Beverage, is doubling down on its presence at Waldipe for the third consecutive year. Since 2022, Hot Six has been a steadfast partner of the festival, and this year’s booth promises to be a hub of energy and innovation across two floors, featuring a tasting zone, event zone, and lounge open to all attendees.
The tasting zone is a highlight, showcasing Hot Six’s latest product lineup, including “Hot Six The King Apple Holic” and “Hot Six The Pro Original Pineapple Flavor.” Visitors can sample five varieties from the “Hot Six The King” series and two from the “Hot Six The Pro” range, which contains added protein for an extra boost. These offerings reflect the brand’s commitment to expanding its flavor and functional beverage portfolio, appealing to a broad spectrum of consumers.
Engagement doesn’t stop at sampling. Festival-goers who upload certification photos of their Hot Six brand experience to Instagram earn the chance to participate in an airball event, with enticing prizes up for grabs. These include Apple’s premium AirPod Max, stylish apparel from the fashion brand SUNG1975—operated by Hot Six model Choo Sung-hoon—and gift certificates for the Chilsung Mall, adding a fashionable and tech-savvy edge to the festival’s vibe.
A spokesperson from Lotte Chilsung Beverage highlighted the brand’s energy and enthusiasm, stating, “By participating for three consecutive years, we intend to convey the thrilling energy that defines Hot Six. With the introduction of various new products this year, we hope the World DJ Festival becomes a valuable opportunity for consumers to experience our brand.”
Hot Six’s product range is notable for its inclusion of ingredients like guarana and taurine in the original formula, a 40% larger volume in the “Hot Six The King” series compared to previous versions, and protein-enriched options in the “Hot Six The Pro” line. Beyond the festival, the company plans to ramp up promotional activities, including tasting events and university supporter programs, to further embed the brand in consumer lifestyles.
The 2025 World DJ Festival itself continues to build on its reputation as a pioneer in popularizing EDM in South Korea. Last year, it attracted over 90,000 attendees across two days, a testament to the genre’s growing mainstream appeal. This year, the festival will feature a headline performance by DJ Animak, a globally recognized artist known for blending music with visual art, promising a sensory spectacle that transcends traditional concert experiences.
As the festival approaches, the collaboration between Budweiser and Hot Six underscores a broader trend in experiential marketing, where brands seek to create immersive environments that resonate deeply with their target audience. By combining music, art, and interactive promotions, these companies are not just selling beverages—they are crafting memorable moments that capture the spirit of youth culture and the pulsating energy of EDM.
For attendees, the 2025 World DJ Festival offers more than just a lineup of top-tier DJs; it presents a vibrant ecosystem of entertainment, community, and brand experiences that reflect the dynamic intersection of music and lifestyle. As Budweiser and Hot Six bring their distinct flavors and energy to the event, fans are set for a weekend that’s as refreshing as it is electrifying.
