BTV Quang Minh, a well-known television presenter, has publicly addressed the recent controversy surrounding his advertisement for a milk product, which has sparked significant backlash on social media. In a heartfelt post on his personal social media account on April 15, 2025, he expressed his sincere apologies to his audience and acknowledged the lessons learned from the incident.
Quang Minh stated, "I am not a doctor or a nutritionist, and I never intended to guarantee the medical value of any product." This clarification came as part of his response to the growing concerns regarding his involvement in promoting the milk product, which has been criticized for allegedly misleading advertising practices. He emphasized that his role in the promotional videos was merely to introduce the product based on the information provided by the brand, within a legal contract, and his family's personal experience with the product.
In his statement, Quang Minh mentioned that he has been attentive to the feedback from the public, saying, "I understand that the trust of the audience is the most valuable thing, and when there are doubts regarding my choices, I feel responsible to speak up in a straightforward and respectful manner." He also expressed his regret for any disappointment he may have caused among his supporters, stating, "I accept responsibility if my appearance in the advertisements has caused misunderstandings or misled anyone."
To protect his children from negative comments, Quang Minh limited public comments on his posts. He shared that his children had been consuming the milk product but had paused its use while awaiting test results. He further stated, "I hope to receive testing information from functional organizations to ensure the objectivity of the products I have been involved with."
Quang Minh's apology comes in the wake of his acknowledgment of the high expectations from the public when a public figure endorses health-related products. He reflected on the situation, saying, "If my appearance has inadvertently caused misunderstandings or led anyone astray, I take responsibility for that. I have never intended to exploit the audience's trust for personal gain. If there is anything that has disappointed people, it is my lack of caution in choosing the products I associate with. I see this as a profound and somewhat bitter lesson."
In addition to addressing the controversy, Quang Minh announced that he has decided to end all advertising contracts related to supplementary and functional foods as of the beginning of 2025. He clarified that this decision was not a reaction to the recent incident but rather a premeditated choice aimed at allowing him to focus more on his professional work and family life. "I want to work in a focused and professional manner, as I have always pursued," he stated.
Quang Minh expressed gratitude to those who provided feedback, regardless of its tone, acknowledging that it stems from the audience's expectations and concerns. He concluded his post with a heartfelt apology to his audience, saying, "I sincerely apologize to my audience, who have always followed, loved, and trusted me throughout my journey. I will be more careful and meticulous in all my future choices to live up to that trust."
As part of the ongoing fallout from this controversy, Quang Minh's image has taken a hit, and he admitted to feeling quite sad about the situation. He noted that it will take time to regain the trust of his viewers, stating, "I feel very sad in recent days because my good image has been lost in the eyes of many viewers; it will take a long time to regain it."
This incident follows a broader trend where several artists and celebrities, including Quang Minh, have been criticized for promoting multi-purpose milk products, which have been accused of exaggerating their benefits. Notably, the milk brand HIUP, which Quang Minh endorsed, has previously faced penalties for advertising violations.
In light of the controversy, the Department of Food Safety from the Ministry of Health has taken action by sending a document to the Department of Radio, Television and Electronic Information and the Department of Grassroots Culture. They have requested collaboration to inspect the information and address violations of advertising laws on social media, particularly concerning celebrities who have engaged in misleading advertisements.
Quang Minh's case serves as a cautionary tale about the responsibilities that come with public endorsements, especially in the health sector. As he navigates this challenging situation, Quang Minh's commitment to transparency and accountability may help him rebuild his reputation and restore faith among his audience.
