PT Bank Rakyat Indonesia (Persero) Tbk, commonly known as BRI, is making significant strides in the digital banking sector with the introduction of a bilingual feature on its BRImo super app. This new functionality allows users to choose between Bahasa Indonesia and English, enhancing user convenience and accessibility for a diverse clientele, including international customers.
Corporate Secretary of BRI, Agustya Hendy Bernadi, emphasized that this initiative is part of a broader strategy aimed at creating inclusive digital services that cater to all segments of society. "With the introduction of BRImo in two language options, we want to ensure that every customer can use the BRImo service more easily and comfortably," said Hendy in an official statement on Saturday, April 19, 2025.
The bilingual feature is designed to make transactions smoother for users who are more familiar with English, as well as foreign nationals living in Indonesia. Users can seamlessly switch languages by selecting the language icon available on the welcome page or login screen, or through the 'Pengaturan Akun' (Account Settings) menu within the app.
BRImo is not just about language; it boasts over 100 features that encompass a wide range of banking services. These include basic banking transactions, bill payments, investments, and cross-border transactions, all integrated into one user-friendly application. The app also supports cash deposit and withdrawal services without the need for a physical card, making it a versatile tool for modern banking.
As of the first quarter of 2025, BRImo has reported impressive growth figures. The app reached 40.28 million users, marking a 20.26% increase year-on-year. In terms of transaction volume, BRImo recorded a staggering Rp1.599 trillion, reflecting a 27.79% year-on-year increase. These figures underline the app's success in attracting a growing user base and facilitating a substantial volume of transactions.
BRImo's performance has not gone unnoticed, as it has garnered recognition as one of the best super apps in Indonesia, with a high rating of 4.7 on both the Google Play Store and the App Store. This accolade speaks volumes about the app's usability and the trust it has built among its users.
Hendy reiterated BRI's commitment to continuously enhance the BRImo app by introducing new features that prioritize user security and convenience. "We are committed to providing the best digital banking services for all Indonesians," he concluded.
The launch of the bilingual feature is a strategic move that reflects BRI's dedication to digital transformation, ensuring that its services are accessible to a wider audience. This initiative is expected to further solidify BRI's position as a leader in the digital banking landscape, catering to the evolving needs of its customers.
In a rapidly changing financial environment, the ability to adapt and innovate is crucial. BRI's introduction of the bilingual BRImo app not only showcases its commitment to customer service but also highlights the importance of inclusivity in digital banking. As more users embrace digital solutions, BRI's forward-thinking approach may set a benchmark for other financial institutions in Indonesia and beyond.
As the banking sector continues to evolve, BRI's efforts to enhance user experience through technology will likely play a pivotal role in shaping the future of banking in Indonesia. The bilingual feature is just one of many steps the bank is taking to ensure it remains at the forefront of the digital banking revolution.
With this strategic enhancement, BRI is poised to attract more users and foster a more inclusive banking environment, ensuring that all customers, regardless of their language preference, can access essential banking services with ease and confidence.
