More than 200 breweries across the world, including several locally, are partnering to raise money for Los Angeles fire relief efforts in the form of a new line of beer. The initiative, titled We Love LA, is aimed at recruiting breweries far and wide to create a special beer with proceeds going toward fire efforts.
The fundraising collaboration has enlisted over 200 breweries thus far, including several Southern California staples like Angel City Brewery, Brewery X, Buena Vista Brewing Company, Coronado Brewing Co., Firestone Walker, Golden Road Brewing, Highland Park Brewery, Malibu Brewing Company, Pizza Port Brewing Company, Santa Monica Brew Works, Smog City Brewing Co., and Stone Brewing. Notably, even breweries from Australia and Japan are joining in on the effort.
Participating breweries have a straightforward task: create their own unique beer that they’ll name We Love LA. All of these unique brews will feature the same logo and a QR code on the cans. This QR code leads to a donation website for those who want to contribute to the wildfire relief efforts. “By allowing breweries to choose their preferred style and develop their own recipe, we hope this will make it as simple as possible for any interested brewery to participate,” the We Love LA website states.
The types of We Love LA beers vary significantly, ranging from a Juicy IPA from Santa Monica Brew Works to a Table Saison Ale from Torrance-based Cellador. Each participating brewery is encouraged to donate 100% of the proceeds from their creations to the wildfire relief efforts.
This creative collaboration reflects the enthusiasm and commitment of the craft beer community in coming together for a worthy cause that impacts countless lives. As communities within and around Los Angeles continue to recover from devastating wildfires, the initiative is designed not only to raise funds but also to raise awareness about the ongoing challenges faced by those affected.
According to estimates, wildfires in California have continued to devastate regions, with loss of wildlife habitat and property damages rising as a result. Community-driven initiatives like We Love LA aim to funnel necessary resources into relief and assistance efforts, making a tangible impact for individuals and families affected by the crisis.
As the campaign progresses, more breweries are expected to join in and create their own “We Love LA” beers, furthering the initiative’s reach and potential impact. Many in the craft beer industry express optimism about how the project can grow and how it will uplift communities hard hit by recent natural disasters.
In conclusion, the local and international brewing community is rallying behind Los Angeles with this initiative, showing that the spirit of collaboration can indeed make a significant difference during tough times. The phrase We Love LA serves not only as the name of the brewing initiative but as a message of solidarity and support for the cities and communities that continue to strive for resilience in the face of adversity.
