A significant shift has occurred in Brazil's perception of street dogs. Once considered mere strays, these caramel-colored canines have undergone a remarkable transformation, now proudly embraced as national symbols. The "vira-lata caramelo" (literally "caramel trashcan-tipper") is gaining widespread attention through memes, videos, petitions, an upcoming Netflix film, Carnival parades, and draft legislation aimed at recognizing it as part of Brazilian culture.
Diego Freitas, director of the forthcoming Netflix film Caramelo, remarked, "The caramelo is the spirit of our time," speaking to the Associated Press. This canine trend gained traction around 2019 when social media users began sharing various videos showcasing these delightful dogs. From one urinating on stage during a dance performance to another 'playing dead' during CPR training, the antics of these dogs captivated Brazil.
A petition, which quickly garnered nearly 50,000 signatures, even called for the replacement of the macaw on the country's 10-reais ($1.65) bill with the lovable caramelo. It proclaimed, "The caramelo has become a symbol of the Brazilian people, beloved across all states and an excellent representative of our culture." The following year, another petition aimed for the dog to feature on the 200-reais note received even greater support.
So, what brought about this newfound affection? Dogs have long held the spotlight on the internet, with Google Trends showing "dog" consistently dominating searches compared to "cat." The popularity of caramelos embodies values deeply cherished by many Brazilians who see the breed as resilient survivors. Mixed-breed dogs like the caramelo resonate with the complex identity of Brazilians, many of whom celebrate their diverse cultural roots.
Tina Castro, an English teacher from Rio de Janeiro, expressed, "It has a history of survival and marginalization... We value the caramelo the same way we value our country, as it is." The transformation reflects a broader cultural movement where Brazil's pluralistic heritage—a mix of Indigenous, African, and immigrant influences—has become synonymous with pride instead of shame.
This cultural shift is vividly illustrated by scenes shot for Freitas' Netflix film. A scene portrays the challenges faced by caramelos, juxtaposing them against polished, purebred dogs belonging to well-off families. The implication is clear; these street dogs reflect the resilience and spirit of the Brazilian populace, capturing the essence of what it means to be Brazilian.
Online interactions have played a pivotal role, with many jokingly claiming, "This dog symbolizes Brazil more than soccer or samba." Hashtags proliferated across platforms, celebrating caramelos' everyday antics. Shopping platforms even began selling merchandise like caramelo-shaped pillows, indicating the breed’s burgeoning popularity!
Legislation has also followed, as public sentiment champions these dogs as symbols of resilience and identity. Additional backing emerged when international celebrities like Bruno Mars promoted caramelos on his Brazilian tour, alongside the British mission to Brazil playfully naming their Welsh Corgi mascot "Lord Caramelo."
Yet, the dog spotlight feels bittersweet. While caramelos gain notoriety, the harsh reality of street life persists for many. Despite their newfound fame, shelters report difficulty adopting these dogs, which are often overlooked for fluffier breeds. Rosana Guerra, president of the Indefesos shelter, expressed frustration over this persistent bias, noting, "It's absurd. We rush because we know these animals, when they grow up, will never have the chance for a home."
The upcoming Netflix film Caramelo is poised to address these themes, centered on the life of one of these dogs. Through the adventures of the main character, the story champions the culture and spirit of Brazil, aiming to tug at heartstrings and promote real-life change for street dogs.
Freitas concluded, reflecting on the story of the caramelos, stating, "It’s incredible how they change our lives." This cultural phenomenon serves not just as entertainment but as a reminder of the depth of Brazilian heritage and the resilience found not only within its people but also within its beloved street dogs.
