São Paulo – Brazil’s Ministry of Agriculture and Livestock has launched the Passaporte Agro through its Secretariat of Commerce and International Relations aimed at supporting Brazilian exporters as they seek opportunities in newly opened international markets.
According to the Ministry's statement, this initiative will provide valuable resources, including guidelines for product registration, lists of potential buyers, customs procedures, and targeted market information. The ministry emphasizes continuous updates to the Passaporte Agro as new markets are opened, intending to reduce operational barriers and encourage particularly inexperienced exporters to engage with international trade.
This initiative closely aligns with the strategic vision of Minister Carlos Fávaro, who has been intensifying efforts to expand Brazil’s presence in the over 300 markets opened within the last two years. Fávaro mentioned, "With these tools, we not only open markets but also provide exporters and producers access to strategic information needed to leverage them efficiently and competitively, helping them understand the true scope of new commercial opportunities."
Citing significant progress, Brazil has recently secured agricultural market access from Costa Rica, which now recognizes Brazil's phytosanitary certification for the export of common beans (Phaseolus vulgaris). This move is expected to bolster Brazil's exports to Costa Rica, which amounted to over USD 272 million in agricultural products during 2024, primarily including cereals, flours, and the soybean complex.
Minister Fávaro's office confirmed, "This latest approval marks Brazil’s fourth new market access decision for 2025, bringing the total to 304 new trade opportunities across 63 countries since early 2023." This initiative symbolizes the collaborative efforts of the Ministry of Agriculture and Livestock alongside the Ministry of Foreign Affairs.
Significantly, Brazil also announced new market access to Vietnam, which has approved the International Sanitary Certificate necessary for the export of salted bovine hides. This material plays a key role within Vietnam’s leather industry, contributing to the manufacturing of footwear, furniture, and various accessories.
This approval is timely, addressing the rising demand for high-quality materials, which are pivotal for Vietnam's economy and its export performance. Between January and November 2024, Brazil's agricultural exports to Vietnam surpassed USD 3.51 billion, reinforcing Vietnam's status as Brazil’s fifth-largest agribusiness export destination.
Since President Lula took office in 2023, Brazil has successfully opened 303 new markets across 62 nations worldwide, indicating the administration's commitment to intensifying Brazil's global trade presence. This series of achievements highlights the fruitful collaboration between the Ministries of Agriculture and Foreign Affairs, ensuring Brazil remains competitive on the international stage.
The Passaporte Agro initiative is seen as pivotal for Brazilian agricultural exporters and producers, providing them with structured support and market access through improved knowledge and resources. It emphasizes the Brazilian government's dedication to fostering trade relationships and enhancing the country’s agricultural sector’s capabilities to meet the demands of the global market.
By employing innovative strategies like the Passaporte Agro, Brazil is not just opening markets but also fitting well within the global trade narratives, improving trade relations, and ensuring long-term growth and stability for its agricultural exports. Brazil’s push for market access reflects its broader agribusiness strategy and determination to establish itself as a leading player among agricultural exporters globally.