With increasing concerns surrounding smartphone privacy and user data security, BraX is set to launch the BraX3, aiming to provide consumers with peace of mind. Designed for business professionals and privacy advocates, the BraX3 is built on iod;OS, which is based on Android 14 and focuses on preventing ads, trackers, and unauthorized data sharing.
The device taps privacy-focused servers to support safe browsing, pairing with popular search engines such as Qwant, Brave, and Ecosia. What’s unique about the BraX3 is its use of the Lunar Network, which integrates GPS and secure indoor networks to provide dependable geolocation services without relying on traditional methods.
One of the standout features of the BraX3 is its internet traffic analysis tool, which enables users to visualize who accesses their data and how much is shared, enhancing transparency and accountability.
Its modular design allows users to replace parts easily, and BraX promises availability of spare components for six years post-launch, emphasizing sustainability and right-to-repair principles. With hardware specifications, the BraX3 sports a 6.56-inch HD+ display supporting 90Hz refresh rates and boasts pixel density of 280 xhdpi.
The smartphone is powered by the Dimensity 6300 processor (Octa-core, 2.4GHz, 6nm) and includes 8GB of RAM alongside 256GB of storage. A 5,000mAh battery with 10W charging promises reliable performance throughout the day. Photography enthusiasts will appreciate its 50MP rear camera and 5MP front camera capabilities.
Connectivity features provide extensive options, including support for NFC, Bluetooth 5.2, multiple 4G and 5G bands, eSIM, dual SIM, and MicroSD. BraX has also expressed hopes for power users to operate Ubuntu Touch on the BraX3, providing access to independent app stores and advanced terminal functionality.
Currently, the BraX3 is available for pre-order at $299 via crowdfunding platform Indiegogo, where it has garnered considerable interest with 2,792 backers as of March 17, 2025. This highlights the growing demand for devices prioritizing user privacy and data protection.
The rise of devices like the BraX3 could signal shifting consumer priorities. With many becoming more aware of the extensive data collection practices of popular smartphone brands, the emphasis on resolute privacy measures may reshape market expectations.
While the BraX3 is focused on delivering user-centered privacy, some experts believe it could inspire larger tech companies to reconsider their strategies to accommodate privacy-focused consumers. The overall push to balance functional technology with user privacy is changing the tech industry narrative.
The BraX team is betting on their modularity, which can help users keep their devices operational for longer periods, rather than succumbing to the culture of planned obsolescence. The combination of privacy-first operating systems with user repairable components proposes a new era of mindful smartphone consumption and ownership.
With tech giants frequently facing backlash due to privacy violations and data mismanagement, products like BraX3 present consumers with viable alternatives. Today’s smartphone users are increasingly demanding devices built with privacy at the forefront, reflecting broader desires for accountability and ethical technology practices.
If the BraX3 delivers on its promises, it could become one of the best privacy-friendly smartphones on the market, challenging well-established brands and potentially paving the way for future developments focused on user privacy.