Apple is revving up excitement for the upcoming film "F1," starring Brad Pitt, with its first-ever Super Bowl ad, promising viewers an adrenaline-fueled spectacle.
Scheduled for release on June 27, 2025, "F1" follows Pitt as Sonny Hayes, a retired Formula One driver convinced to return to the track to mentor rookie Joshua Pearce, portrayed by Damson Idris. The movie, directed by Joseph Kosinski, boasts high-octane visuals and has been filmed during actual Grand Prix weekends, providing authenticity to the racing sequences.
Notably, the film's significant budget, estimated between $300 million to $400 million, indicates Apple’s serious commitment to building its film library. Apple acquired the project for $130 million to $140 million back in 2022 (a figure separate from salaries), marking one of the largest streaming film deals to date.
Besides Pitt and Idris, the star-studded cast includes Javier Bardem, Kerry Condon, and Tobias Menzies, among others. The film also features actual Formula One drivers, enhancing its real-life connection to the sport.
Apple has already unveiled the initial teaser, which was shared during the British Grand Prix weekend of 2024. This teaser showcased key scenes, including intense racing moments and character dynamics, igniting excitement among fans for this dramatic entry.
"F1" not only aims to captivate racing enthusiasts but also signals Apple’s ambitious foray and seriousness about film production, rivaling traditional Hollywood studios.
Fans are excited to witness Pitt's comeback to the racing world, especially considering Kosinski's reputation, already established with projects like "Top Gun: Maverick." The film reveals Hayes' complex relationship with the sport, particularly after facing life-altering challenges.
While details around the specific plot elements remain under wraps, the teaser hints at thrilling confrontations, including significant crash sequences reminiscent of notorious racing incidents.
Through efforts to authentically depict F1 racing culture, Kosinski’s team drew upon resources from the sport, collaborating directly with the F1 community—teams, drivers, and promoters—for on-location filming.
With Apple’s backing and such star power, expectations are high for "F1" to perform well, both as a thrilling drama and as part of Apple’s growing cinematic portfolio.
Director Kosinski praised the film’s team and the real-life racing talent involved, wanting to keep fans engaged with engaging, fast-paced storytelling. The collaborative effort aims to offer both genuine racing dynamics and dramatic entertainment.
Lewis Hamilton, who has also taken on producer responsibilities, enriches the narrative with authentic insights from his extensive experience as one of F1's most celebrated drivers.
Overall, the buzz surrounding "F1" is palpable. Whether you're a fan of cinema, racing, or both, this film promises to deliver entertainment value and possibly redefine the genre.
With its theatrical release set for IMAX and nationwide screens, audiences will have the chance to immerse themselves fully. The unique combination of star talent, cutting-edge filmmaking, and authentic racing scenes offers the potential for "F1" to join the ranks of iconic sports films.