The annual Boxing Day sales are once again expected to captivate shoppers across the UK, driving them to retail stores and online marketplaces eager for significant deals. With numerous retailers throwing open their doors and online platforms, many consumers are pouncing on the opportunity to snag post-Christmas bargains. After all, for some, it’s the most awaited shopping day of the year.
According to recent forecasts, consumers are set to splash out approximately £3.73 billion on Boxing Day 2024, with £2.57 billion anticipated from brick-and-mortar purchases and £1.16 billion from online sales, as reported by VoucherCodes. This projection indicates not only recovery for the retail sector following several years of sluggishness but also the growing preference for physical shopping after the pandemic.
“This year is the first year since 2021 where Boxing Day sales are forecast to rise, which I'm sure is music to retailers' ears,” said Anita Naik, savings expert at VoucherCodes.co.uk. Retailers are set to welcome back patrons with open arms, aiming to take advantage of the post-Christmas buying spree.
Despite the excitement surrounding the sales, some significant retailers have opted for closures on Boxing Day for various reasons. Stores like Aldi and Lidl have made headlines this year by choosing to keep their doors shut, allowing employees to enjoy time with their families. Richard Thornton, Communications Director at Aldi UK, emphasized the importance of the holiday, explaining, “Christmas is such a special period for many of our colleagues, and by keeping our stores closed on Boxing Day, Aldi gives them more time to spend with their loved ones.”
Home Bargains, B&Q, Poundland, and Wickes are also joining the ranks of retailers opting for closures, reaffirming their dedication to employee wellbeing. “We know how hard all our colleagues have worked throughout the year,” stated Poundland’s people director Simon Wells. This sentiment echoes throughout the retail sector as businesses balance consumer demand with employee welfare.
Meanwhile, shoppers planning to hit the sales may want to prioritize specific items on their lists to make the most of their budget. Experts advise conducting some research before venturing out, making use of price comparison tools to avoid impulse purchases. “It’s important to shop around for the best price before buying,” said Kris Hamer of the British Retail Consortium.
While many retailers are poised to offer steep discounts, others, like Next and M&S, have decided to launch their sales online instead, keeping their physical stores closed on December 26. This shift reflects changing retail dynamics where consumers are accustomed to online shopping anytime and anywhere. Shoppers at M&S can expect impressive discounts across various departments, offering everything from stylish wardrobe pieces to home goods at considerably lower prices.
Competition among retailers is fierce, leading to smart strategies aimed at ensuring customer satisfaction. Discounting techniques remain key, sparking consumer interest. “If you're among those planning to hit the sales this year, we have you covered with our expert guide,” Naik added.
To navigate the BOXING DAY sales successfully, shoppers should be aware of tips to maximize their purchases. Stacking discounts with codes and reward points can lead to significant savings, especially for items marked down since the holiday. “Do stack your discounts. Keep an eye out for discount codes and rewards you can use on top of the sale price for even bigger savings,” advised financial analysts.
On the flip side, shoppers are also warned to stay aware of scams proliferated by the expansive online shopping environment. “Online scams will play on emotions with a sense of urgency. It’s important to look out for this sign,” cautioned Vonny Gamot from McAfee. Hence, consumers should take their time evaluating each purchase.
At the same time, many shoppers also prepare for future holidays by stocking up on wrapping paper, decorations, and gift sets at discounted prices during this shopping extravaganza. “Boxing Day is the time to buy next year’s Christmas essentials,” remarked Emmanuel Asuquo, encouraging consumers to prepare early for the next holiday season.
Prominent shopping destinations are gearing up for the rush, with key retailers such as Boots, H&M, Dunelm, and Currys announcing their post-Christmas sale hours. Other stores like Primark and St Stephen’s shopping centre are emphasizing the need to check hours before visiting, as individual stores might have different opening times.
So, as consumers ready themselves for Boxing Day, the retail sector braces for what promises to be another year of vibrant shopping. With stores both open and closed, and predictions of increased sales, where will you head first to find the best deals of the season?
