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Sports
23 March 2025

Boston Celtics Sold For Record $6.1 Billion

The NBA franchise changes ownership, reflecting private equity's growing influence in sports.

The iconic Boston Celtics have achieved a significant milestone with their recent sale to private equity executive Bill Chisholm for a record-setting $6.1 billion, a transaction that underscores the growing trend of private equity in professional sports.

This landmark deal was officially announced on March 20, 2025, marking the conclusion of a thorough nine-month deliberation process that began after the team's majority owner, Wyc Grousbeck, revealed intentions to sell the franchise.

The Grousbeck family had previously acquired the Celtics for $360 million in 2002, overseeing a remarkable era that brought two NBA championships and four Finals appearances to Boston, cementing the franchise's spot among the elite in the league.

Forbes had estimated the value of the Celtics to be $6 billion as of October 2024, a valuation that closely aligns with the ultimate sale price, indicating a robust market for high-profile sports franchises.

Chisholm’s group was one of four bidders vying for ownership, with final offers submitted by March 14, 2025. The Grousbeck family took just under a week to select Chisholm’s bid, reflecting their confidence in his vision for the franchise.

Bill Chisholm is the co-founder of Symphony Technology Group, established in 2002, and has cultivated the firm into a significant player in the fields of data, software, and analytics. His experience in various reputable companies, including The Valent Group, Bain & Company, and PaineWebber, has strategically positioned him for this ambitious undertaking.

This acquisition not only records a new benchmark for franchise valuations but also highlights the increasing trend of institutional capital seeking to invest in sports assets.

With the revenue streams from streaming services and international expansion driving value, the demand for investment in elite sports teams is undeniable. The sale of the Celtics is a clear indicator of the lucrative potential that owners and investors perceive in the sports market.

As professional sports continue to evolve, the injection of private equity will increasingly shape the landscape, promising both challenges and opportunities for franchises across the board.

In summary, the Boston Celtics are now entering a new chapter under Bill Chisholm’s ownership, predicted to continue their legacy in a competitive sports environment. With the potential of high returns from sports investments, this move marks an exciting time for the team and its followers.