Boots, the well-known British health and beauty retailer, has unveiled its Christmas campaign for 2024 titled "The Christmas Makeover," starring Bridgerton star Adjoa Andoh as Mrs. Claus. Released on November 6, 2024, the advert depicts Andoh overseeing her cosmetics-filled wonderland, referred to as her Christmas "werkshop," as she works side by side with popular beauty influencers @soph and @snatchedbywill.
At age 61, Andoh, who has gained recognition for her role as Lady Danbury on Netflix’s Bridgerton, brings a festive flair to the film, which is filled with holiday cheer and beauty products. The ad features whimsical shots of Andoh surrounded by her team of "beauty elves," all busy preparing glam gifts for eager recipients. Viewers are treated to glimpses of various beauty gifts from Boots, highlighting the company's extensive range of offerings.
Boots has positioned its Christmas campaign to resonate with beauty enthusiasts, particularly those eager to gift loved ones during the festive season. Among the products showcased are 55 newly launched beauty brands debuted over the past year, alongside 46 seasonal gifting options including makeup sets, skin care items, and other beauty essentials from popular names like E.l.f Cosmetics and No. 7.
The message of the advert is clear: no matter the beauty enthusiast's style, there’s something for everyone this Christmas at Boots. The scenes showcase elves embodying various looks—from glamorous to bold, reflecting the brand’s commitment to inclusivity and variety. The ad concludes with Andoh gently teasing, "You thought it was all him?", playfully alluding to traditional Santa Claus roles with her charming presence.
Andoh expressed her excitement about the role, emphasizing how beauty plays an important role in people's identities. She remarked, "How beauty can make you feel and how it shapes your identity is very important to me, so when Boots asked me to be part of their festive campaign and play the often under-valued role of Mrs. Claus, I was thrilled." Her enthusiasm for the purpose of the advertisement is evident as she mentions how beauty can uplift and empower.
Not only does the advert highlight the extensive variety of beauty products available at Boots, but it also aims to stir excitement among customers this Christmas season, according to Pete Markey, Chief Marketing Officer at Boots. He conveyed, "This advert is the perfect culmination" of showing appreciation for those who contribute to making the festive season special. Boots aims to enchant shoppers and beauty lovers alike this holiday season by offering gifts across various price ranges, making beauty accessible to all.
Boots has deep roots, having been founded back in 1849 by herbalist John Boot. Today, it celebrates 175 years of enriching people's health and beauty experiences. Over the past year, Boots has launched numerous new brands, greatly amplifying its beauty product offerings. Celebrated brands like Prada Beauty and Supergoop! have been added to their lineup, and with over 1,300 gifts on offer, Boots anticipates spreading holiday cheer and excitement.
The Boots Christmas advert is set to air on ITV1 during the new series Until I Kill You at 9:30 PM, creating anticipation among viewers for the touching holiday storytelling and fabulous beauty insights. With offerings starting from £1, Boots recognizes the diverse budget of its shoppers, and promises to deliver joy to gift givers and receivers alike.
