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Technology
15 October 2024

Boosting Electric Vehicle Charging Accessibility And Standards

Partnerships and new standards aim to expand EV charging infrastructure across North America

The race to expand electric vehicle (EV) charging infrastructure is more vibrant than ever, with various partnerships and technical standards coming together to increase accessibility and usability for EV owners. Across North America, innovative collaborations, advancements in technology, and important standardizations are laying the foundation for the future of how we charge our electric vehicles.

One notable partnership is between Qmerit, a leader in EV charging solutions, and Dominion Energy Virginia. This alliance aims to expand residential EV charging accessibility by offering customers the ability to spread the initial cost of Level 2 home chargers across their monthly utility bills. This innovative financing means reduced upfront costs for customers, making it easier to commit to having EV charging capabilities right at home. Even for income-qualified customers, the deal is sweetened, as installation and charging equipment are provided at no cost.

Bianca Sloma, Qmerit’s vice president of utility solutions, highlights the significance of this initiative, stating, "This partnership reduces a key barrier to broader EV adoption in Virginia. Customers now have easy access to home charger implementation services, streamlined, skilled, and trusted." With Qmerit acting as Dominion Energy Virginia's preferred installer, certified electricians are ready to manage the installation process, complete with a five-year warranty for both the equipment and installation.

But as the infrastructure evolves, challenges also arise. A disturbing trend emerged when Enel X, the company behind the widely used JuiceBox EV chargers, abruptly exited the U.S. market, casting doubt on the future of its devices. Enel’s decision left many JuiceBox users worried their formerly smart chargers could become obsolete as the company pulled its support. Without Enel's servers to facilitate the smart functions of these devices, users lose the ability to manage their charging sessions remotely via smartphones, rendering their chargers “dumb.”

This has raised questions about product support and consumer rights. How long are companies expected to maintain support for connected devices, and what happens when reliance on these connections suddenly fails?

Consumer groups have reacted quickly, including formal requests to the Federal Trade Commission (FTC) to investigate Enel’s actions. Historical patterns of “bricking” devices have been flagged, where users end up with non-functional equipment simply because the manufacturer ceases support. The JuiceBox chargers, which retail for between $600 and $1,600, represent not just technical capabilities but significant investments, and consumers argue they shouldn't be left hanging when companies shift directions.

Rivian Automotive noted the importance of strong standards as they prepare to adopt the North American Charging Standard (NACS) and the recently released SAE J3400 guidelines. These standards aim to tackle issues of compatibility across various charging systems, which will streamline the charging experience for EV drivers. Chris Nevers, Rivian's senior director of public policy, emphasized how these standardizations will lead to improved charging experiences, with more locations available and less need for adapter use.

SAE International’s recently published J3400 Technical Recommended Practice plays a pivotal role in this evolution. This framework sets forth comprehensive guidelines for North American EV charging infrastructure, including safety and performance standards to promote interoperability. Dr. Rodney McGee, who chairs the SAE J3400 NACS Task Force, pointed out how the transition to more secure and dependable charging systems is not just beneficial for drivers but also assures manufacturers can easily adopt or deploy the J3400 connector for vehicles and charging stations across the continent. With interoperability as one of its principles, the J3400 standard paves the way for a seamless charging experience.

Notably, questions about the future of cloud-connected chargers linger, especially as different manufacturers at times put out products with proprietary software. Consumers are now becoming increasingly aware of the potential for these chargers to lose functionality if manufacturers pull their support. With the Department of Energy emphasizing easy integration and use of smart charging technology, consumers are left reconsidering their choices as the dynamics shift.

Looking forward, the development of EV charging infrastructure involves plenty of moving parts—from partnerships focusing on accessibility and affordability to the establishment of new guidelines promoting universal compatibility. The EV market is poised at a tipping point, and as innovations continue, it’s clear this evolution is just beginning.

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