Bonjuk Launches Family Month Discounts For May 2025

Bon I.F., the company behind the popular Korean brands Bonjuk, Bonjuk & Bibimbap, and Bondosirak, is launching a special discount promotion through KakaoTalk gifting and its Bon Order app to celebrate May 2025, known as Family Month. This initiative is designed to provide customers with generous benefits while preparing gifts for their loved ones.

The promotion features both new and popular menu items available at discounts of up to 25%. Among the highlights are two premium health porridges, 'Hwanggeumsansam Baeyanggeun Sogeogijeonbokjuk' and 'Sinseongamtae Honggesaeujuk', which were launched on April 24, 2025. These dishes are crafted based on the grand prize-winning entries from the 'Premium Health Porridge Recipe Package Design Contest'.

'Hwanggeumsansam Baeyanggeun Sogeogijeonbokjuk' combines beef and abalone with 100% domestically sourced ginseng, creating a nutritious dish packed with vitality. Meanwhile, 'Sinseongamtae Honggesaeujuk' features 100% domestic seaweed, two pieces of red crab leg meat, abalone, and shrimp, offering a delightful taste of the sea.

In addition to these premium offerings, customers can also enjoy other menu options like 'Chueo Porridge', 'Truffle Abalone Porridge', and 'Samgyejuk', all available at discounts of up to 20%. To enhance the gifting experience, a 'Gratitude Package Gift Promotion' is being offered, which includes a carnation sleeve and a message card for customers purchasing promotional products. This promotion is available on a first-come, first-served basis and may end early if supplies run out.

Bondosirak has also completed its discount lineup with premium Hansang menus. A standout offering is the 'Sanhaejinmi 7-Layer Bento Box', launched in March 2025, which features a selection of dishes perfect for treating loved ones. This menu includes grilled sea bream, spicy grilled eel, shrimp abalone, and grilled duck wrapped in perilla leaves, making it an ideal choice for special occasions.

Other premium Hansang options available at discounted prices include the 'Bojang Gochujang Deodeok Grilled Eel Hansang', which features grilled eel accompanied by deodeok, mushroom bulgogi, japchae, and cockle salad, and the 'Gungjung Abalone Short Rib Stew Hansang', which includes abalone short ribs served with mushroom bulgogi, japchae, and cockle salad.

The promotion runs from May 5, 2025, to May 18, 2025, while supplies last. Customers can purchase gift certificates that are valid for one year from the date of purchase. Additionally, the Bon Order app is running a special event until July 31, 2025, offering a 100% chance of receiving a discount coupon for orders over 9,000 won, providing a 3,000 won discount for customers.

Baek Minseon, head of brand planning at Bon I.F., commented on the promotion, stating, "May is Family Month, and we expect many customers to choose Bonjuk, Bonjuk & Bibimbap, and Bondosirak as gifts through KakaoTalk. Last year, we saw a significant increase in mobile gift certificate sales compared to the previous day and month during Parents' Day. This year, we anticipate a similar response, and since only a limited quantity will be sold, we encourage customers to prepare gifts for their loved ones quickly."

With these exciting offers, Bonjuk, Bonjuk & Bibimbap, and Bondosirak are set to make this Family Month memorable for many families across the nation. The combination of delicious food and thoughtful gifting options is sure to resonate with customers looking to celebrate their loved ones during this special time.