Boninho, the celebrated television director known for his significant contributions to Brazilian TV, officially bid farewell to TV Globo on Sunday, October 22, 2023. After 40 years with the network, he marked the end of his tenure with heartfelt gratitude, reflecting on the rich experiences he has amassed over decades.
Boninho shared his farewell message via social media, expressing his emotions through both video and text. He reminisced about the countless programs, formats, and ideas he brought to life, stating, "Quantos programas, formatos, ideias, amigos, sucessos, outros nem tanto, mas sempre sem medo de errar! Por causa de tudo que fiz, tive a oportunidade de escrever uma linda história que me deixa cheio de orgulho e gratidão." This statement, translated as "So many shows, formats, ideas, friends, successes, some not so much, but always without fear of making mistakes! Because of everything I have done, I had the opportunity to write a beautiful story, which fills me with pride and gratitude," encapsulates his gratitude for his time at the network.
Throughout his extensive career, Boninho was instrumental in developing and directing some of Brazil's most popular television shows. He is perhaps best known for his role as the executive producer of the iconic reality show Big Brother Brasil, which has become a cultural phenomenon since its inception. Beyond this, Boninho was behind high-profile productions such as Fantástico, Rock in Rio, Especial Amigos, Show da Virada, and Carnaval Globeleza. Each of these shows garnered immense viewership and helped shape public entertainment over the last few decades.
Boninho wrapped up his final project with Globo on September 20, 2023, with the airing of the special dedicated to the beloved Brazilian singer Roberto Carlos. He described concluding his time at Globo with this project as "lindo demais," or "incredibly beautiful," emphasizing his deep connection to the work and the joy it brought him. He expressed special thanks, stating, "Obrigado, Globo, meus amigos e parceiros que caminharam ao meu lado e colaboraram para cada projeto brilhar ainda mais. E que a nova história que começarei a trilhar a partir de 2025 seja tão feliz como eu fui nesses anos todos," which translates to "Thank you, Globo, my friends and partners who walked beside me and collaborated to make each project shine even more. And may the new story I will begin to trace from 2025 be as happy as I have been during all these years."
Among those offering support was Ana Furtado, Boninho's wife and fellow television host. She took to her social media to express her affection and well-wishes, commenting, "Boa sorte, meu amor! Caminhos abertos, prósperos e felizes para você a partir de 2025!" The affectionate message means, "Good luck, my love! Open, prosperous, and happy paths for you starting from 2025!" This public display of support highlighted the personal dimensions of Boninho's professional exit.
Looking forward, Boninho has plans to continue his career at another significant Brazilian channel, SBT, starting in 2025. This transition marks not only the end of one illustrious chapter but the beginning of another as he embarks on new creative endeavors. His supporters, colleagues, and fans eagerly anticipate what innovations and television projects he will introduce at SBT.
Boninho’s departure from TV Globo signifies more than just the loss of a prominent figure; it reflects the legacy he leaves behind—one marked by impactful storytelling, format innovation, and beloved entertainment. His influence within the Brazilian television industry is undeniable, and his stories will resonate with audiences for years to come.
