On March 23, 2025, the popular Brazilian television director Boninho responded enthusiastically to a public invitation from presenter Celso Portiolli to join the segment 'Minha Mulher Que Manda' on SBT's 'Domingo Legal.'
The interaction unfolded during the airing of the game segment 'Passa ou Repassa,' where Boninho’s wife, Ana Furtado, was a contestant. After highlighting Boninho's culinary skills, Portiolli suggested the idea of featuring Boninho in the episode, stating, “I think it would be very cool to have you and Boninho participating. You give the orders, he cooks.” Ana expressed her delight at the proposal, saying, “And what about it, love? Easy! I boss him around every day, anyway! And he cooks well, so that’s fine!”
Soon after the live broadcast, Boninho took to Instagram to confirm his participation, sharing, “I’m in! Let’s go! But I’ll handle it easily! Easy!” His jovial response ensured the exchange was a delightful highlight of the program.
This moment comes shortly after Boninho, who recently left TV Globo, attended an official SBT event on March 14, where he announced his plans for the station. There, he confirmed the return of the much-loved music competition, 'The Voice Brasil,' stating that former Globo host Thiago Leifert would take over the hosting duties in his new role at SBT.
In addition to 'The Voice Brasil,' Boninho's plans for SBT include potential revivals of other popular programs. Discussions surrounding bringing back 'Fábrica de Casamentos,' a show previously hosted by Chris Flores, are in the works, with Ana Furtado being considered to take over the hosting role. Daniela Beyruti, president of SBT, has indicated plans to unveil new programming between June and July of 2025.
Boninho is also developing a new reality show through his production company, although further details about this upcoming project are still under wraps. 'The Voice Brasil' will mark a significant milestone, returning to open TV under SBT after a successful 12-season run at Globo.
As this event unfolded, the 'Domingo Legal' on March 23, 2025, boasted a lineup bursting with excitement. Alongside Ana Furtado, the teams competing in 'Passa ou Repassa' included influencer Tati Infante and writer Hananza in the blue team. Giulia Nassa, actor Robson Nunes, and entrepreneur Mariana Nogueira made up the yellow team, facing the famed game’s pie-throwing challenges.
Furthermore, the segment 'Famosos da Internet' featured a celebrity judges panel comprising singer Supla, influencer and comedian Pequena Lo, actress Rita Cadillac, influencer Camila Pudim, and the notorious Narcisa, drawing in viewers with their engaging discussions on the featured internet personalities.
Meanwhile, on the competing channel Record, another exciting game show called 'Acerte ou Caia!' aired at the same time, with celebrities such as Cleber Machado and Gretchen vying for a prize of up to R$300,000.
Boninho's public engagement on this day illustrates the dynamic shifts within Brazil's television landscape, showcasing both a sense of continuity in popular programming and a fresh approach with new ideas and collaborations. It seems the director is keen on making a substantial impact within his new television home, drawing on his vast experience while also opening the door to innovations.
As viewers eagerly anticipate Boninho's upcoming participation in 'Domingo Legal,' the promise of additional entertainment, culinary fun, and new shows on SBT adds an exciting layer to the current programming slate. Brazilian television fans will undoubtedly keep a close eye on these developments as they unfold.
