Bondi Beach in Sydney has officially been crowned the most popular beach in the world, according to a recent study conducted by Betway Casino. The findings, released on April 2, 2025, analyzed social media data from Instagram and TikTok, alongside Google search volumes, to determine the global favorites among beachgoers.
With a staggering annual search volume of 8,076,000 across Instagram and TikTok, Bondi Beach clearly stands out as a top destination for sun-seekers and surfing enthusiasts alike. This iconic crescent-shaped beach is not only a staple for locals but also attracts millions of international visitors, eager to experience its vibrant atmosphere and stunning coastal views.
Bondi Beach's recognition as the most popular beach comes as no surprise to many, as it has consistently ranked high in various travel publications and social media platforms. In fact, it was also named one of the best beaches in the world by travel experts at Lonely Planet and holds the title of the most Instagrammed location in Australia.
The study's methodology relied heavily on social media engagement and search engine activity, ensuring a comprehensive and unbiased overview of beach popularity. Bondi's impressive search statistics were complemented by its social media presence, where the hashtag #bondibeach has been tagged a remarkable 1.9 million times on Instagram, alongside 57,500 posts on TikTok.
Following Bondi Beach in the rankings is Patong Beach in Thailand, which secured the second spot. Known for its lively nightlife and expansive stretch of sand, Patong Beach garnered an impressive 4.4 million annual searches, along with 681,000 Instagram tags and 56,900 TikTok posts. This beach is a favorite among tourists looking for both relaxation and entertainment.
In third place is the famous Waikīkī Beach in Hawaii, which has become synonymous with tropical paradise. With 1 million posts under the hashtag #waikikibeach on Instagram and 32,000 on TikTok, it also draws significant search interest, contributing to its status as a must-visit destination.
Other notable beaches in the top ten include Nha Trang Beach in Vietnam and Maya Bay in Thailand, ranking fourth and fifth respectively. Nha Trang Beach, known for its beautiful scenery, was tagged in 154,000 Instagram posts, while Maya Bay attracted 560,000 posts and is searched over 1 million times annually.
Sixth place was claimed by Tulum Beach in Mexico, celebrated for its stunning white sands and turquoise waters, which have been tagged 596,000 times on Instagram. Meanwhile, Ipanema Beach in Brazil, renowned for its stylish atmosphere and cultural significance, ranked seventh with over 700,000 annual searches.
Nissi Beach in Cyprus, famous for its crystal-clear waters and blue flag designation, came in eighth with 250,000 Instagram tags and over 1.6 million annual searches. Copacabana Beach in Rio de Janeiro, a classic destination for beach lovers, secured the ninth position with 369,000 Instagram posts and over 800,000 searches.
Finally, Playa de Muro in Spain rounded out the top ten, attracting over 2.4 million annual searches despite having less traction on social media compared to its competitors.
Bondi Beach's accolades and popularity reflect a broader trend in travel and tourism, where social media plays a crucial role in shaping public perceptions and preferences. As travelers increasingly rely on platforms like Instagram and TikTok for inspiration, beaches that maintain a strong online presence tend to thrive in popularity.
For those looking to soak up the sun and enjoy the beauty of Bondi Beach, now may be the perfect time to visit. With its stunning views, vibrant atmosphere, and a plethora of activities, it continues to be a top destination for both locals and international tourists alike.
As the summer season approaches, beachgoers are reminded to embrace the joys of sunbathing, swimming, and exploring the picturesque landscapes that Bondi and other top-ranked beaches offer. Whether you're an avid surfer or simply looking to unwind by the ocean, these beaches promise unforgettable experiences.
So, pack your sunscreen and beach towels, and get ready to explore the world's most popular beaches. Bondi Beach awaits, and who knows? You might just find your new favorite spot in the sun!
