2025 is set to be a transformative year, as various sectors prepare for vibrant and eclectic trends shaping everything from fashion to interior design and even SEO strategies. According to Pinterest's annual trend report, dubbed Pinterest Predicts, the new year will be characterized by bold self-expression and maximalism, with more people seeking ways to stand out.
Over the past few years, Pinterest has established itself as a reliable source for identifying and predicting trends, boasting an impressive 80% accuracy rate. With over 500 million monthly users searching for the next big thing, the platform has unique insights on what's to come. This year’s report reveals two primary driving forces behind the trends: Generation Z and Millennials, who are increasingly influential—65% of the trends identified are attributed to their preferences.
Across the fashion spectrum, 2025 will be marked by what Pinterest calls "Magic Nautical," drawing inspiration from oceanic themes and the ethereal allure of mermaids. With searches for "dark mermaid makeup" skyrocketing by 695%, the upcoming trends will feature bold colors and dreamlike textures, echoing aesthetics reminiscent of mythical sea creatures. This theme aligns perfectly with the beloved mantra of today's youth: "Less is more,” reflecting their desire for simplicity intertwined with artistic imagination.
Meanwhile, the SEO world will witness significant shifts as well, according to Juan Martínez Nájera, the CEO of The Wombat Company. He highlights the rise of conversational searches—the way users now phrase queries more naturally. “Las búsquedas conversacionales imitan la forma en que las personas hablan, formulando preguntas o expresando necesidades de manera natural,” he stated during his recent interview on COPE, indicating how these changes represent both challenge and opportunity for digital marketers.
Nájera stressed the importance of creating content responsive to these conversational inquiries, as well as the growing significance of personal branding amid the rise of AI-generated content. “El futuro del SEO para 2025 requerirá adaptabilidad y una visión estratégica más amplia,” he added, showcasing the need to develop multifaceted marketing strategies.
Interior design, too, is set to experience substantial changes, embracing both comfort and creativity. Expect to see more flowing, organic shapes dominating furniture designs. Curved furnishings will create warm, inviting spaces, lending to human-friendly aesthetics increasingly sought after. Meanwhile, the mixing and matching of patterns and textures will redefine what is considered tasteful, as descriptors such as "bold," "eclectic," and "storytelling" will become synonymous with modern interiors.
Forget the sterile monotones of yesteryears; 2025 celebrates personality and character within spaces. One of the trends popularized by this return to playfulness is dubbed "Nancy Meyers style," inspired by the comforting aesthetics prevalent in her films. Think classic sofas draped in cotton, varied wood tones, and rich textures—this trend is about creating homes where guests feel welcomed and cherished.
Another pivotal prediction for the new year is the powerful return of metallic finishes, particularly chrome. Having reigned for years, gold now shares the stage with chrome, bringing forth fresh, contemporary elements. From prominent centerpieces to minor details, this high-shine trend will likely leave its mark on modern homes.
Food and beverage trends are also receiving makeovers. The rise of "chaotic baking" will see increasingly playful and unconventional cakes making their way to celebratory events—think comically themed desserts rather than perfectly frosted treats. This is coupled with the growing fascination for pickled items, as many millennials plan to create and consume all sorts of creative pickled recipes throughout 2025.
Not to be overlooked, the concept of 'nesting parties' is on the rise, replacing traditional baby showers. Designed to prepare new parents for life post-baby, these intimate gatherings will focus on practical preparations, from meal prep to nursery organization.
These themes present bold invitations to embrace personal style and agency—both directly and through the influences of cultural narratives. By bridging influences across various sectors and drawing on past tastes, 2025 invites us to celebrate uniqueness, connection, and creativity.
All these predictions share common threads: audacity, creativity, and inclusivity as generations redefine not only their environments but also how they express themselves. Each trend serves not only as some projected direction for the new year but also as reflections of broader societal changes, reminding us of our own individuality and community.
