In the heart of Vietnam’s rapidly transforming urban landscape, a new wave of luxury high-rise living is reshaping both the skyline and the aspirations of the country’s affluent class. On August 15, 2025, the spotlight fell on two remarkable developments—Blanca towers in Vung Tau and the A1 tower at K-Park Avenue in Thanh Hoa—each exemplifying the evolution of high-rise residences from mere places to live into coveted lifestyle destinations and investment opportunities.
It’s hard to ignore the magnetic pull of a panoramic view. According to CafeF, the newly unveiled Blanca towers in Vung Tau soar between 34 and 40 stories, offering an unrivaled 360-degree vista that sweeps over the sea, mountains, bustling city streets, and even the sprawling Sun World water park. The project, developed by Sun Group, isn’t just about height—it’s about redefining urban luxury by integrating nature, convenience, and design into every aspect of daily life.
Globally, the value of a home with a view—especially of the sea—has long been established. In cities like Miami and Dubai, ocean-facing apartments command premiums of up to double the price of their landlocked counterparts. CafeF points out that even in Vietnam, cities such as Da Nang and Nha Trang see beachfront apartments consistently topping sales charts, despite their higher price tags. The demand isn’t limited to international buyers; Vietnam’s own rising elite are seeking out these properties, drawn by the promise of sustainable value and a daily dose of natural beauty.
But what sets the Blanca towers apart? For starters, their location is nothing short of enviable. Perched on a rare peninsula that serves as the sea gateway to Ho Chi Minh City, Blanca offers residents both the tranquility of a resort and the investment potential of a thriving urban center. Each apartment, whether a chic studio, a spacious duplex, or a lively shophouse, is designed with a private loggia—an open balcony space that connects directly with the outdoors. This architectural touch ensures that every resident wakes up to a breathtaking scene, whether it’s the golden sunrise over the bay, the lush green of the mountains, or the glittering city lights after dusk.
Sun Property, the developer behind Blanca, officially opened its sales office and model apartments at Sun Gallery Vung Tau on August 15, 2025. Prospective buyers can now step inside and imagine their future home, fully furnished (with the exception of duplex units) and crafted with two unique interior concepts: “Rẻ sóng” (Sea Breeze) and “Lưới đầy” (Full Net). These designs, inspired by the local climate and seascape, blend calming blues, sandy yellows, and indigenous materials to create spaces that feel both sophisticated and rooted in their environment.
“We position Blanca apartments not just as a place to live, but as a resort-style living experience amidst nature. The next apartments in towers B5, B6, and B7 will bring unique living experiences from the view and new exclusive amenities. Especially, the 360-degree view is not only symbolic but also ensures long-term value for Blanca City property owners,” a Sun Property representative shared, as quoted by CafeF. This vision appears to be resonating with buyers and investors alike: the first three towers (B1, B2, B3) have already recorded 1,769 bookings since the launch of Blanca City, and anticipation is high for the upcoming release of towers B5, B6, and B7.
What’s fueling this surge in demand for high-rise, high-view living? A look at the broader global and local context offers some answers. As TinNhanhNhaDat reports, the roots of this trend stretch back to 1853, when Elisha Otis’s invention of the safety elevator at the New York World’s Fair unlocked the vertical potential of cities. Suddenly, the sky was no longer the limit. Today, the world’s great metropolises feature luxury towers designed not just for habitation, but for enjoyment—think sky gardens, infinity pools, and private lounges that turn every day into a vacation.
There’s a psychological element at play, too. Studies confirm that people naturally crave wide, open views. It’s about more than aesthetics; it’s an instinctive desire for perspective and control. No wonder penthouses—the so-called “mansions in the sky”—have become status symbols for the global elite. The 66th-floor penthouse in New York owned by Donald Trump and Rihanna’s 42nd-floor Los Angeles residence are prime examples, as highlighted by TinNhanhNhaDat.
Vietnam’s new generation of successful professionals is no exception. They’re investing in high-rise apartments not just for the prestige, but for the “endless enjoyment” these spaces promise—places where they can recharge after demanding workdays, surrounded by light, air, and panoramic vistas. The A1 tower at K-Park Avenue in Thanh Hoa is a case in point. With its “Signature Heights” positioning, every apartment in A1 boasts a panoramic glass balcony, offering a 360-degree embrace of the city’s vibrant lights, serene lakes, and lush parks. The penthouse units on the 25th floor, with four-meter-high ceilings and private sky gardens, are particularly sought after, selling out within hours of launch.
Location is another key driver. The A1 tower sits squarely on Hung Vuong Avenue—the commercial, entertainment, and administrative heart of Thanh Hoa. Residents are just minutes from government offices, international schools, hospitals, and, for a weekend escape, the Sầm Sơn beach. The convenience and connectivity are undeniable, making these apartments attractive not just for living, but for long-term investment.
Market analysts are bullish on the future of such developments. CBRE’s forecasts, cited by TinNhanhNhaDat, predict strong growth in Thanh Hoa’s apartment market, fueled by infrastructure and industrial expansion. As demand from professionals and entrepreneurs rises, apartments that meet international living standards—like those at A1—are expected to appreciate in value and provide steady rental income, truly embodying the concept of “enjoyment real estate that still yields returns.”
Back in Vung Tau, Blanca towers are setting a new benchmark for what it means to live well by the sea. With direct access to a 15-hectare water park, commercial boulevards, schools, and a suite of all-in-one amenities, Blanca is more than a home—it’s a complete lifestyle ecosystem. In a market where beachfront land is increasingly scarce, each Blanca apartment with its perfect ocean view is becoming a treasured asset, highly coveted by discerning buyers seeking both luxury and lasting value.
As Vietnam’s cities continue their upward climb, developments like Blanca and A1 are proving that high-rise living is about much more than height—it’s about vision, experience, and a new way of connecting with the world, both inside and out.
