Blake Lively is making headlines once again, this time not just for her acting but also for her new haircare line, Blake Brown. Following its release, social media buzz and mixed reviews have raised eyebrows about the effectiveness of the products.
The actress and entrepreneur has been promoting not only her haircare line but also her newly released film, “It Ends With Us.” This dual promotional effort has left some fans feeling conflicted, especially considering the film tackles dark themes of domestic violence juxtaposed with Lively's cheerful marketing.
On TikTok, user Kate Perry recently shared her experience after talking to a Target employee. The worker allegedly claimed, "everyone's been returning the Blake Brown haircare,” which caught many people's attention.
Through her viral video, which has gained over 1.5 million views, Perry reports the Target employee's sentiments about the haircare line's unsatisfactory performance. She recounted asking to sniff the shampoo and was told by the worker, "that s** is not worth 20 bucks."
The comment stirred up discussions online, spurring others to share their own experiences with the haircare line. Many are left wondering, is Blake Brown really worth it?
Despite the negative feedback from the Target staff, early reviews for Blake Brown have mostly been favorable. Page Six remarked on the products' delightful fragrance and moisturizing properties, highlighting the pleasant sensory experience they offer.
Women’s lifestyle brand Harper’s Bazaar* also chimed in, praising the shampoos for their lovely lather and how the masks added shine without weighing hair down. One writer from the publication even expressed how she could see these products finding permanent residency on her shower shelf.
Interestingly, when Perry visited Target again to check stock for herself, she noted the shelves were largely cleared. This indicated at least some customers were willing to give Blake Brown a try, contradicting the claims of widespread returns.
Commenters online have had mixed feelings yet again. One consumer stated they opted for the Blake Brown over their original $28 shampoo and enjoyed the scent and performance for the price.
Another user shared, “I have used it three times, the nourishing shampoo and alternating between the nourishing and strengthening masks,” and commented on the effects, noting her hair felt nice but didn’t quite meet expectations compared to cheaper brands.
Further complicate the narrative, another shopper simply declared their purchase was still waiting to be returned. With this wide range of opinions, the million-dollar question lingers: What’s really happening with Blake Brown haircare?
The Daily Dot has reached out to various parties involved, including Blake Brown, Target, and Kate Perry, to gain more insight. With the product already under scrutiny and the marketing around it also criticized, the brand's future could be at stake.
Whether it’s the charm of Lively or skepticism about her products, consumer reactions highlight the unpredictable nature of beauty and lifestyle marketing these days. It serves as another reminder of how personal preferences and experiences can create stark contrasts in public opinion.
Throughout the internet and social media, culture can swing quickly from flattery to backlash, and this saga with Blake Brown is no different. For now, Lively's products remain at the center of conversations about celebrity brands and their impact on consumers.
