BLACKPINK's Rosé has made a splash in the music scene with her new single "Messy," featured in the highly anticipated soundtrack for the upcoming film "F1: The Movie." Released on May 9, 2025, by Warner Music Korea, the song marks Rosé's first involvement in a movie soundtrack, following her solo album "Rosie" which debuted in December 2023.
"F1: The Movie," directed by Joseph Kosinski, is set to hit theaters on June 27, 2025. The film stars Brad Pitt as veteran driver Sonny Hayes and Damson Idris as rookie racer Joshua Pearce, who work together to revive a struggling Formula 1 team. The music video for "Messy" features Rosé walking through the vibrant streets of Las Vegas, showcasing stunning skyline views, interspersed with romantic moments from the film between Pitt and his co-star Kerry Condon.
Rosé expressed her excitement on social media, stating, "MESSY is out now. So this is my first time working on a movie soundtrack, and I am so extremely honoured and excited beyond imagination to be a part of this incredible movie. I hope you all love it, live it, dream it until F1 comes out JUNE 27 and just one thing, don’t get too Messy out there folks." The track is one of 17 featured in the film's official soundtrack album, titled "F1: The Album," which will also include contributions from other global artists such as Ed Sheeran, Burna Boy, RAYE, and Tiësto.
Alongside Rosé's single, the soundtrack boasts an impressive lineup of tracks, including "Lose My Mind" by Don Toliver and Doja Cat, and "No Room for A Saint" by Dom Dolla. Other notable songs include Ed Sheeran’s "Drive," Tate McRae’s "Just Keep Watching," and Burna Boy’s "Don’t Let Me Drown." The album reflects a diverse musical landscape, appealing to fans of various genres.
In a related development, Expensify, a software company specializing in expense management, is gearing up to leverage the film's release to boost its brand visibility. The company has invested significantly in marketing through the film, although it has not disclosed the exact amount spent. According to Chief Financial Officer Ryan Schaffer, the company has made payments on its F1 investment over multiple years but has not yet recognized the expense.
Expensify's CEO, David Barrett, noted that the marketing opportunity presented by "F1: The Movie" is potentially one of the best brand placements ever. He highlighted the impact of actor Damson Idris wearing a racing suit from the film at the recent Met Gala, which led to a surge in interest for Expensify's services. Barrett reported that sign-ups for the company's product quadrupled for a few hours following the event, showcasing the effectiveness of such strategic marketing moves.
The film "F1" is set for international release on June 25, 2025, with its North American debut scheduled for two days later. Expensify anticipates that the film will yield a return on investment that surpasses its previous advertising efforts, such as its $15 million Super Bowl campaign in 2019, which generated significant media coverage and a spike in user sign-ups.
As the release date approaches, excitement is building not only for Rosé's new single but also for the film itself, which promises to deliver thrilling racing action and an engaging storyline. The combination of a star-studded cast and a rich soundtrack featuring top artists is expected to draw large audiences when it premieres.
Fans of BLACKPINK and Rosé can look forward to the release of "Messy" and the accompanying soundtrack as they prepare for the film's debut. With its blend of high-speed drama and captivating music, "F1: The Movie" is shaping up to be a summer blockbuster that appeals to a wide range of audiences.
