Bitpanda, a leading European cryptocurrency broker, has announced a significant partnership with FC Basel 1893, marking a new chapter in the club's storied history. Starting from the 2025/26 season, Bitpanda will become the main sponsor of the 20-time Swiss Super League champions, with the Bitpanda logo prominently displayed on the front of the first team’s jerseys and throughout the St. Jakob-Park stadium.
This three-year agreement signifies Bitpanda's first venture as the primary shirt sponsor of a football club, a milestone that underscores its commitment to expanding its presence in the Swiss market and the sports world. Eric Demuth, Co-Founder and CEO of Bitpanda, expressed his enthusiasm for the partnership, stating, "As a passionate sports fan, I know how much heart, identity, and dedication go into a club like FC Basel. For me, it’s always special to work with people and institutions that honor their roots, live true values, and have built a strong community across generations. This grounded mindset and relentless drive for progress are a perfect match for what we stand for at Bitpanda."
FC Basel's President, David Degen, welcomed Bitpanda into the FCB family, saying, "We are proud and delighted to welcome Bitpanda as our new main sponsor. Both companies stand for innovation and the ambition to break new ground. With Bitpanda, we are gaining a strong, international partner who not only shares our values but is also rooted in the heart of Europe, just like us. We also gain a partner through whom our fans can connect with the club in new ways." This sentiment reflects the shared vision of both organizations, emphasizing excellence, innovation, and sustainable growth.
The partnership aims to go beyond traditional sponsorship by enhancing fan engagement through digital experiences and creative content formats. Together, Bitpanda and FC Basel plan to develop strategic initiatives that bridge the gap between the passion for football and modern investment culture. The collaboration promises to create authentic, interactive experiences for fans, including ticket giveaways and meet-and-greets with players, thus fostering a stronger bond between the two entities.
Bitpanda has a notable track record in sports sponsorship, having previously partnered with elite athletes and clubs such as Swiss tennis star Stan Wawrinka, Alexander Zverev, Dominic Thiem, Paris Saint-Germain, AC Milan, and FC Bayern Munich. Additionally, Bitpanda is an official partner of the ATP Tour, including Swiss tournaments in Basel and Geneva. This partnership with FC Basel further strengthens Bitpanda's strategic footprint in Switzerland’s vibrant sports and crypto markets.
Founded in Vienna in 2014, Bitpanda has grown to become one of the most established fintech platforms in Europe, boasting over 6.5 million users and offering a diverse range of more than 3,200 digital assets, including cryptocurrencies, stocks, ETFs, precious metals, and commodities. The company is recognized for its safety, transparency, and regulation, with operational licenses in various European countries.
FC Basel, established in 1893, is one of the most successful clubs in Swiss football history. With 20 national titles, including 12 won between 2002 and 2017, the club is renowned for its strong local identity and passionate fanbase. Internationally, FC Basel has reached the round of 16 in the UEFA Champions League multiple times and has made significant appearances in the UEFA Europa League and UEFA Conference League.
This partnership signifies a strategic alliance between two organizations that share common values and a future-oriented vision. It aims to redefine the concept of sports sponsorship, transforming it into an engaging, interactive, and meaningful experience for fans and users of the platform. As both entities embark on this journey together, they are poised to pave the way for new opportunities for growth and innovation in the European landscape.
In summary, the partnership between Bitpanda and FC Basel is more than just a sponsorship; it is a commitment to innovation, excellence, and community engagement in the evolving landscape of sports and digital finance. With this collaboration, Bitpanda confirms its role as a key player in the intersection of technology, finance, and sports, enhancing the experience for fans and users alike.
